设计师 Irina Kolosovska 的作品 Mono Pizza 品牌形象设计荣获了极具声望的 2023 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2023

Mono Pizza 品牌形象设计

设计师： Irina Kolosovska

客户: Irina Kolosovska

平面类别A' Design Award 铜奖获奖者

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色彩

设计作品

关于 Mono Pizza 品牌形象设计

Mono Pizza 是为英国一家披萨店打造的品牌形象。品牌名称将"蒙娜丽莎"（Mona Lisa）与"披萨"（pizza）两词融合，把艺术经典与美食体验联结在一起。标志将蒙娜丽莎的面容与披萨的圆形轮廓合二为一，以等线（monoline）手法和规整的几何图形绘制，无需精细刻画便传达出那份宁静的凝视。整体仅使用三种颜色，色彩之间的对比成就了清晰而极简的构图。该形象应用于尺寸为320×320×40毫米的披萨包装上，采用潘通专色油墨印刷。

荣誉认可

关于A' Design Award 铜奖

Mono Pizza 品牌形象设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Mono Pizza 品牌形象设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Mono Pizza 品牌形象设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Monopizza is a pizzeria located in the UK that aims to elevate the process of pizza-making to the level of high art. The name "Monopizza" combines the words "Monalisa" and "pizza," reflecting the concept of blending art and cuisine. The company's logo also reflects this concept by combining the image of the Mona Lisa with an image of pizza.
尺寸与包装: Pizza packaging dimensions:320х320х40
Printing with Pantone ink
标签: logo, branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
生产技术: The MonoPizza logo was produced with Adobe Illustrator CC 2022 and Adobe Photoshop CC 2022. It is developed on the basis of the monoline technique and regular graphic shapes.
设计挑战: The most challenging aspect of this design project was navigating the complex balance between functionality and aesthetics. Finding innovative solutions that both meet the practical needs of the user while also being visually compelling required a great deal of creativity and experimentation. Additionally, incorporating historical and social perspectives into the design added another layer of complexity.

External factors, such as available technology and materials, also presented challenges. For example, limitations in production capabilities required careful consideration of manufacturing processes and techniques to ensure that the final product could be successfully realized
研究: The main goals of the study were to identify user needs, preferences, and pain points in order to inform the design of the product. To achieve these goals, the study used a combination of surveys, interviews, and usability tests to collect data from a diverse group of participants.

The study employed various research tools, including survey software, interview protocols, and usability testing software, to gather and analyze data. Participants were recruited through social media, online forums, and email lists
灵感: The inspiration behind my project comes from one of the most famous artworks in history - Leonardo da Vinci's Mona Lisa. I was captivated by her enigmatic smile and wanted to create my own modern version of the iconic painting. Using the technique of monoline art, I aimed to capture the essence of Mona Lisa's gaze without relying on intricate details.

I spent countless hours honing my craft and ensuring that every line and curve conveyed the right emotion and expression.
项目周期: The project started in April 2022 and work on the branding continues to this day.
操作流程: The artwork utilizes a minimalist style achieved through the use of only three colors that when combined, create the necessary contrast and complete the composition. The final result creates a harmonious visual impression through the organic combination of the selected colors. The minimalist approach present in the artwork provides a clear and concise transmission of ideas, enhancing the viewer's focus on the main content
图片版权: Irina Kolosovska