Odaya Home 包装

设计师： Elena Gamalova

客户: ODAYA Home

包装类别A' Design Award 铁奖获奖者

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验证 #151176 的获奖状态

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关于 Odaya Home 包装

Odaya Home 包装需要体现所用手工缝制蕾丝的工艺和装饰品的象征价值。孔雀形象是小田屋首个关爱系列的核心元素，是家庭的传统守护者。包装设计将孔雀形象发展成精美的金色羽毛网，让人想起花边制作本身。礼盒盖内侧讲述了品牌故事，而精致的薄纸上印有品牌口号“你属于，这就是家，Odaya Home”。为内部的细棉缎面料提供柔软的包裹。

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关于A' Design Award 铁奖

Odaya Home 包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Odaya Home 包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Odaya Home 包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The objective was to create packaging that evokes centuries-old traditions in fine needlework and the strong symbolism of textile ornaments, used by generations of women in every home, town, and country. Elegant and graceful, handcrafted designs on lace and woven fabrics of exquisite quality have been the true luxury, a mark of status with a story to tell. Similar to the handcrafted textile product contained in it, the packaging needed to convey a sense of uniqueness and timelessness, craftsmanship through impeccable details.
尺寸与包装: Box (large): Width 430 mm х Depth 100 mm x Height 380 mm with Lid: Height 50 mm
Box (small): Width 340 mm x 240 mm x 35 mm with Lid: Height 20 mm
标签: artisanal bed linen, packaging, visual identity, luxury box, luxury packaging, craftsmanship
生产技术: Paper boxes with gold foil stamped logo on the top.
Tissue paper with printed pattern on it.
Transparent sticker with gold foil monogram of the brand.
Ribbon printed with the logo in gold.
设计挑战: The challenge was to create packaging that evoke cultural and traditional heritage and at the same time modern life and unforgettable interiors, so the product could stand out and appeal to the target audience to bring it home.
By using the peacock, Odaya Home succeeded in conveying an imposing brand image as one of the leading artisanal bed linen companies.
研究: The design is based on a deep study of European heritage ornaments and craftsmanship techniques in the textile arts. The research included a review of printed archives in libraries, museums, journal reviews, and artists' homes. Recreating heritage symbols, breathing life into centuries-old techniques, and empowering local artisans were the main factors taken into consideration during the phase of research and design.
灵感: The packaging is part of a branding project for an artisanal bed linen company. In order to accentuate the beauty of the handcrafted product themselves, the box packaging was decided to be in white color.
The peacock, a bird admired for its beauty, is a heritage symbol of core family values. Recreated in gold foil, the peacock is given the aura of eternal beauty and value, a brand illustration and symbol, but also the inspiration behind Odaya’s iconic first textile collection, Care and Love.
项目周期: The project started in June 2022 and finished in March 2023, in Sofia, Bulgaria.
操作流程: The box could be reused to treasure memories, as letters, postcards, small collectibles objects, or as a
storage box.
专利: Copyrights belong to Elena Gamalova, 2023.
图片版权: Illustration and design: Elena Gamalova, 2023
Video Credits: ODAYA Home