设计师 Valerii Sumilov 的作品 Siviano 意大利葡萄酒荣获了极具声望的 2023 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2023

Siviano 意大利葡萄酒

设计师： Valerii Sumilov

客户: Shumi Love Design

包装类别A' Design Award 铜奖获奖者

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设计作品

关于 Siviano 意大利葡萄酒

这部作品的灵感来自意大利和意大利的一切：它的化装舞会、它的神秘、它的秘密结社、它的氏族和它丰富的文化。该设计力求反映神秘主义、神秘感和神圣的愿望。通过购买这种酒，消费者购买了一张进入特权社会、秘密秩序的门票，只有少数人才能进入。标签采用原创的复杂形状。重音向右移动，以通过其不对称性吸引更多注意力。这给整个设计理念带来了更多的美感和神秘感。

荣誉认可

关于A' Design Award 铜奖

Siviano 意大利葡萄酒是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Siviano 意大利葡萄酒将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Siviano 意大利葡萄酒出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The overriding task for the agency in this project was the creation of an integral image that would reflect the light and elegant feel of the product, and identify the drink’s region of origin.

The unique Italian spirit is contained within every drop of this wine, and that’s exactly what was required to embody in the packaging design.
尺寸与包装: Label: 86 mm X 145 mm. Paper: Vergé White
标签: italian, wine, siviano
生产技术: Brand concept development, trade mark design, package design. The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer. Paper: Velmart White. Post-print: gold stamping, embossing, tactile varnish
设计挑战: The production process for the label involves additional printing and post-printing techniques that emphasize certain elements and make the overall composition more expressive. The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer, and on the shelf, the product will draw the attention of the most sophisticated connoisseurs of classic Italian wines.
研究: We did market research on the competitive shelf. As a result of the research it became clear to us that Italian wines are not only about style, breed and brevity. But also mood, atmosphere, a special "feeling" - feeling and passion. That is what we tried to reflect in the design.
灵感: The solution presented confirms in general lines the traditions of Italian wine packaging, while also carrying certain details that lend the composition a modern and fresh feel. First thing to note is the strict and minimalistic central piece, which serves as a kind of foundation for the more expressive elements located in the upper part of the label respectively.
项目周期: The project started in november 2022 in Italy. The product is intended for the European and U.S. markets.
操作流程: The label has a unique form: artistic die-cutting of complex shape is performed. Part of the label is shaped. At the same time, the other part of the label is cut through. A powerful center of attraction is formed. This serves to draw attention to the manufacturer's brand and increases the status of the product.
专利: Copyright for all texts, images, designs, logo, website design www.shumilovedesign.eu belong to the company SC "SHLD GRUP" SRL.
All rights reserved.
© SHUMI LOVE DESIGN™, 2023
© VALERII SUMILOV, 2023
© SHLD GRUP SRL, 2023
团队成员: Creative & Design Director: Valerii Sumilov, Designer: Valerii Sumilov and Visualizer: Maxim Kulikov
图片版权: Image #1 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #2 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #3 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #4 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #5 : Creator Valerii Sumilov / Visualizer Maxim Kulikov