1821 Vintage Bolgrad 起泡酒 by Valerii Sumilov

1821 Vintage Bolgrad 起泡酒 by Valerii Sumilov is a highly esteemed winner of the very prestigious 2023 A' Design Award 金奖 in 包装设计 Competition Category.

金包装· 2023

1821 Vintage Bolgrad 起泡酒

by Valerii Sumilov

Client: Shumi Love Design

A' Design Award 金奖 Winner in 包装 Category

3,553,699

Verified Award Winner

Verify Award Status for #151382

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About 1821 Vintage Bolgrad 起泡酒

Bolgrad品牌体现了乌克兰海岸南部地区的精髓：轻松的氛围、宜人的气候和优良的酿酒工艺。标签上注明的 1821 年是其核心部分，是位于该国南部敖德萨地区的博尔格勒市的成立年份。博尔格莱德是第一个决定向市场推出瓶身更低、更宽的起泡酒的乌克兰生产商，这在西方生产商中更为典型。该产品的设计体现了先进性、崇高地位以及对欧洲酿酒传统的坚持。

The Recognition

About the A' Design Award 金奖

1821 Vintage Bolgrad 起泡酒是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计1821 Vintage Bolgrad 起泡酒将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。1821 Vintage Bolgrad 起泡酒激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 1821 is the year in which the city of Bolgrad, located in Odesa Region in southern Ukraine, was founded. The Bolgrad brand embodies the essence of the southern regions along the coast: a light atmosphere, excellent climate, and good winemaking. Bolgrad was the first Ukrainian producer to decide to bring sparkling wine in a lower and wider bottle to market, which is more typical of Western producers.
Dimensions & Packaging: Necklaces: 100 mm X 27 mm Label: 64 mm X 65 mm Paper: Fasson Orion Frozen Diamond Plus
Tags: sparkling, wine, bolgrad
Production Technology: Agency development: bottle design, brand concept development, trade mark design, package design. The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer. Paper: Fasson Orion Frozen Diamond Plus Post-print: gold stamping, embossing, tactile varnish
Design Challenge: The main idea of the design is the high status of the product and brand Bolgrad. In the design we wanted to reflect the severity, respectability, so that the consumer feels belonging to the "high society". We also conveyed a sense of celebration, bright lights and festivity.
Research: We did market research on the competitive shelf. As a result of the research it became clear to us that sparkling wines are not only about breed and brevity. But also mood, atmosphere, a special status - severity, restraint, a high level of presentability. That is what we tried to reflect in the design.
Inspiration: Our target was to carry out a comprehensive branding campaign for sparkling wines under the TM 1821 Vintage Bolgrad. We had the following tasks: bottle design, label set design, further development of the previously created brand identity.
Project Duration: The project started in summer 2022 in Kiev, Ukraine.
Operation Flow: The bottle design was based on the traditional shape of those for European sparkling wines. The embossed logo personalizes the bottle and clearly identifies the brand. The overall design is stylistically consistent with the brand identity. Special art paper, a tactile varnish, foil stamping, and embossing were used to create the label. Together, all this creates the overall image of the product and makes it attractive to the consumer.
Patents: Copyright for all texts, images, designs, logo, website design www.shumilovedesign.eu belong to the company SC "SHLD GRUP" SRL.
All rights reserved.
© SHUMI LOVE DESIGN™, 2023
© VALERII SUMILOV, 2023
© SHLD GRUP SRL, 2023
Team Members: Creative & Design Director: Valerii Sumilov, Designer: Valerii Sumilov and Visualizer: Maxim Kulikov
Image Credits: Image #1 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #2 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #3 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #4 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #5 : Creator Valerii Sumilov / Visualizer Maxim Kulikov