Lucky Forever Tea 茶叶包装 by Shenzhen Banana Design Co. Ltd is a highly esteemed winner of the very prestigious 2024 A' Design Award 铜奖 in 包装设计 Competition Category.
铜包装· 2024
Lucky Forever Tea 茶叶包装
by Shenzhen Banana Design Co. Ltd
Client: Shenzhen Banana Design Co. LTD
A' Design Award 铜奖 Winner in 包装 Category
Verified Award Winner
Verify Award Status for #151857The Design
About Lucky Forever Tea 茶叶包装
「福运长久茶」是一款普洱茶的纸质包装设计。包装盒内含五枚圆形茶包，对应一周五个工作日。内置网袋隔层，可在通勤途中、办公室或旅行时随时冲泡。抽拉式纸盒采用印刷与烫金工艺制作，插画以现代风格呈现仙鹤、葫芦、牡丹、喜鹊、锦鲤、灯笼与元宝等传统吉祥纹样。喜庆的设计寄托着对美好未来的祝愿，旨在让普洱茶变得简单易饮，更贴近年轻消费者。
The Recognition
About the A' Design Award 铜奖
Lucky Forever Tea 茶叶包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Lucky Forever Tea 茶叶包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Lucky Forever Tea 茶叶包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging contains five round Pu-erh tea bags for daily use, perfect for a five-day workweek. This allows young people to easily enjoy Pu-erh tea, whether on a trip or in the office, just like drinking coffee.
This tea packaging is targeted at young consumers and uses illustration as the main expression technique. Traditional elements are incorporated into the design, presented in a modern illustration style , which better meet the needs of young consumers.
The packaging illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, magpies,lanterns, and ingots. The festive design embodies blessings for a better future. - Tags
- Tea Packaging、Lucky Forever
- Production Technology
- The material is paper box, the construction is in pull-out form and the process is printed and foil stamped.
- Design Challenge
- Packaged for easy portability.This allows young people to easily enjoy Pu-erh tea, whether on a trip or in the office, just like drinking coffee.
Inside the package is a mesh storage compartment for brewing tea, so users can brew tea on the go, just like coffee. - Research
- This tea packaging is targeted at young consumers and uses illustration as the main expression technique. Traditional elements are incorporated into the design, presented in a modern illustration style , which better meet the needs of young consumers.
The illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, gourds, peonies, lucky peonies, magpies, koi fish, and ingots. The festive design embodies blessings for a better future. - Inspiration
- The name of the tea is "Lucky Forever" and the customer group is young, so the illustration format is more in line with the younger consumer group.
The packaging uses both illustrations and hot stamping techniques. The illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, gourds, quails, peonies, lucky peonies, magpies, koi fish, lotus flowers, lanterns, and ingots. The festive design embodies blessings for a better future. - Project Duration
- The project was completed in Shenzhen in August 2022
- Team Members
- Creative Director: Yang Qianfu
Creative Director: Lin Xupan
Design Director: Lin Songcai
Planning Director: Xu Zhanli
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