Daqu 葡萄酒瓶包装 by Yuejun Chen is a highly esteemed winner of the very prestigious 2024 A' Design Award 铜奖 in 包装设计 Competition Category.

铜包装· 2024

Daqu 葡萄酒瓶包装

by Yuejun Chen

Client: Shenzhen Red Deer Cultural Creative Design Co., LTD

A' Design Award 铜奖 Winner in 包装 Category

12,841

Verified Award Winner

Verify Award Status for #151879

View at A' Design Award Press Release Award Badge

Colors

The Design

About Daqu 葡萄酒瓶包装

大曲是一款为酒瓶打造的包装设计。包装采用玉米秸秆纸浆制成,这是一种可快速降解的环保材料。纸浆模塑成型为单层结构,表面凸起的等高线纹理让人联想到山峦。等高线的造型取意于泸州三江交汇的天然酿造环境。洁白的纸浆表面与简约的视觉风格,赋予产品清晰而鲜明的识别度。设计中最大的挑战在于模具纹样的精准设计,以确保成型后的纸浆能够顺利脱模。

The Recognition

About the A' Design Award 铜奖

Daqu 葡萄酒瓶包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Daqu 葡萄酒瓶包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Daqu 葡萄酒瓶包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The use of corn stalk pulp environmental materials, dissolution speed, showing the concept of enterprise environmental protection, leading the market. The one-layer structure is formed by paper pulp to show mountain contours, which express the unique brewing environment of Luzhou and the convergence of three rivers. Through the use of white pulp and a new simple design style, can stand out in the Sichuan market, forming a unique image.
Dimensions & Packaging: 170X125XH320mm
Tags: Corn stalk pulp, packaging design, environmental protection
Production Technology: Corn stalk pulp
Design Challenge: Contour opening molding effect, bottle modeling effect
Research: Reflection of product culture, application of environmental protection materials, contour opening molding effect, bottle modeling effect
Inspiration: The use of environmentally friendly materials to do the design, promotes the concept of environmental protection, but also expresses the enterprise proposition. Through the pulp molding, the use of a contour shape to bake the bun raised, layer by layer structure to express the meaning of mountains, but also to increase the sense of hierarchy to the product. The creation of the contour line also expresses the beautiful, natural wine-making environment, showing the regional characteristics.
Project Duration: It will begin in Shenzhen in April 2023 and be completed in April 2023
Operation Flow: Pulp open mold forming