设计师 Mohsen Koofiani 的作品 Hernuta Day 干果包装荣获了极具声望的 2024 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2024

Hernuta Day 干果包装

设计师： Mohsen Koofiani

客户: Hernuta Day

包装类别A' Design Award 铜奖获奖者

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关于 Hernuta Day 干果包装

在这个包装设计中，赫尔努塔先生是包装的独特特色之一，他是一个在坚果世界中冒险的角色。设计的其他特点包括包装设计的简约性（白色背景搭配产品的真实图像，并使用黑白图像营造奇幻感）。每个包装都讲述了一段冒险故事，同时呈现出动感十足且独特的包装效果。

荣誉认可

关于A' Design Award 铜奖

Hernuta Day 干果包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Hernuta Day 干果包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Hernuta Day 干果包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The character of Mr. Hernuta is one of the unique features of this package, which has an adventure with nuts. Other features of the design are white packaging and the creation of special and different nut machines.
尺寸与包装: All packages are made of three-layer opp material, and their dimensions and sizes vary according to the weight of each one.
标签: Nuts, Nuts Package, Adventure, Foods, Dried Fruits, Package Design, Illustration
生产技术: The designs are created manually and each product has its own design. The designs are drawn with a pencil and executed with the same technique (black pen). Each nut is creatively equipped with a series of tools such as wheels, cameras, lights, etc.
设计挑战: Creating an attractive character with high capabilities that will surprise the viewer with activities.
研究: Research objectives: One of the research objectives was whether the main character of the packaging can convey the designer's wishes to the viewer.
Results: After the research, the character was welcomed and in addition to the designer's goal, it has added other advantages to the packaging.
灵感: Each food has a special effect on your senses and reminds you of an event. The designer was looking for a way to create a special mind and bring the viewer with him. So, an idea was taken from the world of the unknown and to show exciting things in this different world, a character who can do exciting things was needed and he is none other than Mr. Hernuta. After that, Mr. Hernuta's days with various nuts were formed.
项目周期: The project started in October 2022 and finished in March 2023 in Shiraz, Iran.
操作流程: Consuming nuts creates a lot of energy in the body and as a result, is happy. Therefore, the packaging design is done in such a way that it can transfer this energy to the viewer.
图片版权: All of the images: Illustrator / Character Designer & Creator: Mohsen Koofiani