铜 包装 · 2024
The Wine Bag 包装设计
- A' Design Award 铜奖 2024 in 包装
- CLIENT: The Wine Bag
- Estimated Number of Design Views: 17,784
- Verification code B8F931E0A1 · Verify this award
Colors
About The Wine Bag 包装设计
这款专为Lidl打造的圣诞限量版包装由AS为客户The Wine Barrel设计，用于1.5升盒装半干型葡萄酒。容器设计成手提包的造型，融入金色元素以营造节日氛围并传递奢华感。皮革纹理的运用提升了外观质感，赋予其逼真而高档的视觉效果。为完善这一设计转化，还配备了一条红色绳带作为提手，为整个手袋设计增添真实感。
About the A' Design Award 铜奖
The Wine Bag 包装设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计The Wine Bag 包装设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。The Wine Bag 包装设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
Press Kit
- Unique Properties
- Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
- Dimensions & Packaging
- Paper Box Width 250mm x Depth 100mm x Height 185mm
- Tags
- WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
- Production Technology
- The package is a bag in box for wine. The outside is paperback.
- Design Challenge
- Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
- Research
- Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
- Inspiration
- Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
- Project Duration
- The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
- Operation Flow
- Product was distributed in all Lidl supermarkets throughout Greece.
