Zongchuan 1929 食品包装

设计师： Wei Jiang

客户: Xi'an Yiwen Brand Design Co., Ltd

包装类别A' Design Award 银奖获奖者

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验证 #152257 的获奖状态

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关于 Zongchuan 1929 食品包装

粽船1929不仅是一份独特的祝福，更是端午节传递情感的重要载体。它所呈现的气质与文化映射出送礼者的个性与修养。粽船1929的设计旨在展现长安街市的繁华与人情温暖。独特的开盒设计和印刷工艺，以及环保纸张的运用，彰显了这个中华老字号品牌的社会责任担当。

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关于A' Design Award 银奖

Zongchuan 1929 食品包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Zongchuan 1929 食品包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Zongchuan 1929 食品包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: Zongchuan 1929 is a packaging design for zongzi ( glutinous rice dumplings ) inspired by the historical and cultural heritage of Xi’an. Zongzi is a traditional festival food consumed during the Dragon Boat Festival, representing not only a tribute to the patriotic poet Qu Yuan from ancient times but also the preservation of traditional festivals and culture.
尺寸与包装: The size has a length of 672 x width 292 x height 126mm, and the weight is 1.86kg plus 600ml respectively.
标签: Festival, Colorful, Elegancel, Historical
生产技术: The packaging design of this project utilizes environmentally friendly paper materials, emphasizing the concept of recyclability and showcasing the brand's commitment to social responsibility as a renowned Chinese heritage brand.
设计挑战: The design of Zongchuan 1929 presents a unique Chang An street scene through creative illustrations, showcasing the distinctive historical ambiance of the location. The intricately detailed elements in the artwork can be appreciated and enjoyed, and the backing paper featuring the complete illustration can also be preserved as a decorative piece of art.
研究: Based on the concept of Zongchuan 19, the design team drew inspiration from the scenes of how people in ancient Tang Dynasty celebrated the Dragon Boat Festival in front of the Xi An City Wall thousands of years ago. Thus, the original illustration of Chang An Street came into being.
灵感: Through Zongchuan 1929, we aim to evoke the bustling streets and warm atmosphere of Chang An, allowing people to experience the vibrant cityscape and the heartfelt sentiments of the people. The unique opening method and printing techniques also reflect the rich cultural heritage and understated elegance of the ancient city of Xi An.
项目周期: The project started in May 8, 2022 in China and finished in May 20, 2022.
操作流程: The design also incorporates the ancient opening and closing mechanism of a drawbridge, adding a sense of ceremony to the gift box. The focus of the gift box is concentrated on the narrower side, ensuring both stability for display and weight-bearing capacity.
团队成员: Wei Jiang
图片版权: Xi'an Yiwen Brand Design Co., Ltd