Autumn Glitter 艺术节视觉识别设计 by Speed International Group Co., Ltd is a highly esteemed winner of the very prestigious 2024 A' Design Award 铁奖 in 平面、插画与视觉传达设计 Competition Category.
铁平面· 2024
Autumn Glitter 艺术节视觉识别设计
by Speed International Group Co., Ltd
Client: Speed International Group Co., Ltd.
A' Design Award 铁奖 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #152368The Design
About Autumn Glitter 艺术节视觉识别设计
《秋光粼粼》是为2021年台湾一场艺术与科技节庆所创作的视觉识别设计。主题融合了秋日光影、池水与舞蹈，将科技艺术与表演艺术相互串联。色彩方案取材于台湾当代美学，以红色调为主，并以粉色作为点缀。以程式码风格的像素字体，表现诗意与科技之间的联系。太阳造型的标志象征秋日阳光，而水滴则暗示宁静的池塘。主视觉图形展开后宽296毫米、高210毫米。
The Recognition
About the A' Design Award 铁奖
Autumn Glitter 艺术节视觉识别设计是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Autumn Glitter 艺术节视觉识别设计将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Autumn Glitter 艺术节视觉识别设计因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a visual design project for the 2021 Taoyuan Art and Technology Art Festival. In previous years, the festival focused on technology art exhibitions. Still, this year's theme is autumn light, pond water, and dance, which features a crossover of technology and performing arts. The team used a color scheme inspired by contemporary Taiwanese aesthetics and combined it with coded pixel fonts to present the theme of the event, which is poetry in the technology exhibition.
- Dimensions & Packaging
- The main graphic design dimension is width 296mm, and 210mm when unfolded.
- Tags
- Graphic, Design, Festival, Art, Technology
- Production Technology
- The chosen design scheme predominantly utilizes the color red and employs a pixelated font, which serves to convey the refinement and elegance of modern technology. The emblem in the shape of a sun symbolizes the radiant brilliance of autumn sunlight, while the depiction of water droplets in the design evokes a sense of tranquility and calmness, reminiscent of a serene pond. Moreover, the incorporation of vibrant pink hues in the design accentuates the gentle and delicate characteristics that are synonymous with the season.
- Design Challenge
- This design boasts a unique attribute that enables it to disassemble into separate units, rendering it highly versatile in accommodating diverse orientations or objects. Furthermore, there have been pioneering developments in integrating motion into the design, elevating its functionality, and opening up a plethora of potential applications.
- Research
- The curatorial methodology of Harald Szeemann's "total art" is a captivating and ever-evolving process that adapts to changing times, as explored in the insightful book, Der Hang zum Gesamtkunstwerk. The exhibition brilliantly embraces the essence of "total art" by showcasing an impressive collection of technology crossover performance art and technology art installations. Furthermore, the event's main visual design is thoughtfully crafted to reflect the exhibition's themes, creating a truly immersive experience that beautifully captures the spirit of "total art".
- Inspiration
- In an effort to promote local humanities and gender equality, the festival organizers have dedicated a special focus to exploring and expanding on the role of women in classic literary works. In doing so, the team has successfully connected the feminine perspective in these texts to the natural beauty of the local pond. This has resulted in an extended discussion on the intricate relationship between humans, nature, and self.
- Project Duration
- The project was completed in Taipei in 2022.
- Operation Flow
- This event highlights the mesmerizing and enchanting elements of the fall season's light, the serene pond water, and the graceful art of dance. The team has taken inspiration from these three themes and used them to craft an absolutely breathtaking design that prominently displays radiant patterns of the sun and water droplets. The designer has gone a step further by incorporating brilliantly vivid pink lighting, which adds to the overall dynamic and captivating effect of the display.
- Team Members
- Speed International Group Co., Ltd.
- Image Credits
- Speed International Group Co., Ltd., 2023
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