Songbai Wang, Yao Wu and Xuan’ang Pu 的作品 Shede Spirit Oriental Wisdom 烈酒包装

设计师 Songbai Wang, Yao Wu and Xuan’ang Pu 的作品 Shede Spirit Oriental Wisdom 烈酒包装荣获了极具声望的 2024 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2024

Shede Spirit Oriental Wisdom 烈酒包装

设计师： Songbai Wang, Yao Wu and Xuan’ang Pu

客户: Shede Spirits Co., Ltd

包装类别A' Design Award 银奖获奖者

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已验证的获奖者

验证 #152685 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Shede Spirit Oriental Wisdom 烈酒包装

《舍得酒·东方智慧》是为一款中国白酒产品打造的礼盒。设计将品牌与围棋这一传统棋类游戏相连接。酒瓶被塑造成黑白围棋子的造型,圆润的形态握持舒适。开启礼盒,内部以图形化方式呈现一局经典棋谱。礼盒中还配有棋罐与棋盘,品酒之余亦可对弈。包装选用牛皮纸瓦楞纸板制作,以减少材料浪费。

荣誉认可

关于A' Design Award 银奖

Shede Spirit Oriental Wisdom 烈酒包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Shede Spirit Oriental Wisdom 烈酒包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Shede Spirit Oriental Wisdom 烈酒包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The cultural and creative spirits product launched by Shede comes in a gift box themed on the association between the brand connotation of Shede Spirits and the culture of Weiqi, also called Go. This packaging design aims to carry forward Chinese wisdom, and to promote the cultural combo of Weiqi and spirits. Provided with the spirits bottles styled after Weiqi stones, complimentary Weiqi stone bowls and Weiqi board, users can play Weiqi with friends while savoring the spirits with relish.
尺寸与包装: 312mm*312mm*142mm
标签: Shede Spirits, Spirits Packaging, Weiqi Culture, Interactive Weiqi Game, Environmentally Friendly Materials
生产技术: The kraft paper used to make this corrugated box is environmentally friendly, and conducive to reducing resource waste. Not only does this material selection add environmental values to the whole packaging, but it also puts social responsibility at the forefront of the design philosophy.
设计挑战: To externalize the cultural combo of Weiqi and spirits, this packaging sheds the stereotypical forms on the market. The spirits bottles, creatively modeled after black and white Weiqi stones, exude an air of Oriental elegance. The complimentary Weiqi stone bowls and Weiqi board add some playability to the box, allowing users to play Weiqi while enjoying the prime spirits. This approach offers users an emotionally interactive experience, which will in turn deepen their impression of the brand.
研究: Rooted in traditional Chinese culture, Shede Spirits and Weiqi are the two gems of Chinese wisdom shining over years. The goal set for this design is to promote Oriental culture and appeal consumers to protect and experience the quintessence of Chinese culture. Moreover, this packaging design reveals the intrinsic association between Shede Spirits and Weiqi, helping upgrade this spirits product into a renowned one with profound cultural connotation whilst boosting the brand development strategy.
灵感: Shede Spirits and Weiqi are intimately related, although they are in different realms. One of the most important rules in playing Weiqi is focusing on the big picture, which requires exchanging small sacrifices for greater value. This mindset is consistent with the dialectical nexus between abnegation and obtainment, which is also the wisdom valued by Shede Spirits. Inspired by this association, the packaging fully incorporates the Weiqi game, endowing the product with unique cultural value.
项目周期: The design and development of this project started in Chengdu, Sichuan Province, China, in September, 2022. It will be introduced to Chinese market in October, 2023.
操作流程: When the box is opened, users will be greeted by a classic Weiqi game in a graphic form, brimming with a unique and culturally rich vibe. The spirits bottles are styled after black and white Weiqi stones, which are rounded, sleek, and therefore comfortable to hold. This box also comes with complimentary Weiqi stone bowls and Weiqi board, whereby users can play Weiqi and get a glimpse into its spiritual core over a glass of spirits.
团队成员: Songbai Wang,
Yao Wu,
Xuan’ang Pu