设计师 Yanhui Zhang 的作品 Love Hanshui 饮用水包装荣获了极具声望的 2024 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2024

Love Hanshui 饮用水包装

设计师： Yanhui Zhang

客户: Wuhan Pufine Creative Technology Co., Ltd.

包装类别A' Design Award 银奖获奖者

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关于 Love Hanshui 饮用水包装

《爱汉水》是一套纯净饮用水纪念包装系列，为庆祝武汉入选国际湿地城市而创作。江豚、青头潜鸭、黑鹳与麋鹿四种本土动物分别代表一年四季，中国传统水墨画将这些动物与当地湿地景致融为一体。白色瓶身标签采用热收缩工艺与专色印刷制作，每支瓶身宽60毫米、高220毫米。扫描标签上的二维码即可开启立体视觉体验。

荣誉认可

关于A' Design Award 银奖

Love Hanshui 饮用水包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Love Hanshui 饮用水包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Love Hanshui 饮用水包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This is a commemorative series of purified drinking water commemorating Wuhan's selection as the "Wetland City". Its unusual creativity lies in combining the images of four native animals with the local wetlands and landscapes by traditional Chinese ink painting in a abstract and concrete way, reflecting the themes of cultural inheritance and ecological protection.
尺寸与包装: Bottle diameter 60mm, height 220mm
标签: bottle label
生产技术: The white bottle label adopts a heat shrink label process of spot color printing. While the Chinese traditional painting helps to show the four local animals, the finless porpoise, the blue headed duck, the black stork and the elk, which are selected to represent the four seasons of the year, in the abstract and concrete expression and depicts a vivid scene of the wetland scenery, highlighting the theme of harmonious coexistence, environmental protection, and inheritance of Chinese culture and art.
设计挑战: It is a veryarduouschallenge for designers that the ingenious integration of animal figures and landscape image withoutvisibleefforts, then expressed by the traditional Chinese ink painting, which needs to study a large number of ancient works and take repeated modifications to present the picture that conform to the creative design.
研究: As a packaging for purified water that reflects Wuhan, a city of wetland and the theme of environmental protection, the elements that are consistent with the theme must be found out from the ecology items which are well recognized by the locals, and the more profound cultural connotations of Chinese culture and art should be explored too.
灵感: Wuhan was selected as an "International Wetland City" in the Contracting Parties to the Ramsar Convention on Wetlands which held in this city in 2022. Inspired by it, four rare native animals, including the finless porpoise, the blue headed duck, the black stork and the elk are selected to represent the four seasons of the year in this city. The traditional Chinese painting is applied to ingeniously integrate the images of them with the pictures of local wetland scenery and tourist attractions.
项目周期: The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
操作流程: The wetland scenery and animals familiar to locals is combined in Chinese ink painting, which makes it easy to resonate with people and get topicdiffusion as the novel combination is highly attractive. It is also unique and eye-catching when displayed as a series of products. The AI technology would help people to view the three-dimensional and dynamic perspective picture when they scan the QR code on the label, their deep attention would rise in the innovative and interesting interactions.
团队成员: Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Xu Yanliang