Pazhu Winery 葡萄酒包装 by Yanhui Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award 铁奖 in 包装设计 Competition Category.

铁包装· 2024

Pazhu Winery 葡萄酒包装

by Yanhui Zhang

Client: Wuhan PUFINE Creative Technology Co., Ltd.

A' Design Award 铁奖 Winner in 包装 Category

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Verified Award Winner

Verify Award Status for #152702

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pazhu Winery 葡萄酒包装

帕竹酒庄是一款产自西藏的葡萄酒包装设计。外盒延续布达拉宫的建筑风格，以赭红与石黄为主色调。PET标签采用九色紫外线印刷工艺，以地域风格绘制了吉祥祝福图案、经幡、葡萄藤蔓与当地动物。数字3716指的是酒庄所在的海拔高度。从顶部开启礼盒时，四周群山的轮廓便随之显现。礼盒尺寸为112 x 112 x 380毫米。

The Recognition

About the A' Design Award 铁奖

Pazhu Winery 葡萄酒包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Pazhu Winery 葡萄酒包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Pazhu Winery 葡萄酒包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a wine representing the regional characteristics and ethnic culture of Tibet, the local patterns of good wishes together with the images of native animals and snow-capped mountains are integrated in the design, and the unique local architectural form and ethnic color are adopted too, intuitively reflecting the regional characteristics and national culture of the product.
Dimensions & Packaging: Gift Box Size: 112mm*112mm*380mm
Bottle Size: Diameter 52mm* height 350mm
Tags: Tibet, extremely high altitude, national features, Pazhu Winery
Production Technology: The PET label adopts nine color UV printing process. The lush growing grape and the worship animal spirits are depicted by unique local painting, implying the fine environment. Figure 3716 is the altitude at which the winery is located. The auspicious blessing symbol and the image of colorful prayer flags on bottle, the Tibetan architectural style outer box, as well as ochre red and stone yellow, the most noble and sacred colors of local, every detail reflects the local features of the product.
Design Challenge: The extremely high altitude and cold climate where the product located pose a great physical challenge to the design team members. In order to present the local characteristics in packaging design to fit the product well, team members need to get with the extreme climate in a short period of time to get better understand the natural environment which formed the product, and explore and perceive more local history, culture and spirit background where the product grows up.
Research: As a high-end product representing the regional culture of Xizang, the packaging design should not only reflect the geographical environment and regional characteristics that consumers are familiar with, but also reflect the profound local cultural heritage, so as to well express the uniqueness and cultural attributes of the product as a product with local characteristics.
Inspiration: The appearance and color of the Potala Palace, known as the first royal palace in the Tibet, directly reflects the local identity. The figure of extremely high altitude of the production area, the images of snow mountains and local animals reflect the ecological environment of the place as well as the product quality. The auspicious blessing patterns and unique painting art of Tibet endows the product with more emotional, cultural and artistic values.
Project Duration: The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
Operation Flow: It's easy to identify the location as the most famous palace in Tibet provides the reference design for the outer box. It comes out the image of mountains surrounded when the box was opened at the top and a feeling of flying over high mountains and exceeding the limit when the bottle is taken out from it. The unique auspicious blessing patterns and local animal images, offer the novelty and collectible value of the product and let it to be the best choice for gifts and tourism commemorations.
Team Members: Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Cheng Lianfang