Binguowenhua Binguowenhua1 的作品 Yancha 茶叶包装

设计师 Binguowenhua Binguowenhua1 的作品 Yancha 茶叶包装荣获了极具声望的 2024 A' Design Award 铁奖，竞赛类别为包装设计。

铁包装· 2024

Yancha 茶叶包装

设计师： Binguowenhua Binguowenhua1

客户: Yancha

包装类别A' Design Award 铁奖获奖者

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验证 #152713 的获奖状态

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关于 Yancha 茶叶包装

"岩茶"是一款为具有润肺功效的茶叶所设计的包装。包装采用极简手法，整体呈现出沉静而优雅的气质。设计以白描水墨绘画营造东方韵味，版式则借鉴古代卷轴的形制。图形描绘了十二道传统手工制茶工序。包装盒尺寸为357×168×80毫米。该设计将百年传统配方与现代生产工艺相衔接，清晰地将产品呈现于消费者面前。

荣誉认可

关于A' Design Award 铁奖

Yancha 茶叶包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Yancha 茶叶包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Yancha 茶叶包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Designed exclusively for YANCHA, this packaging represents the dedication of YANCHA in providing a new choice for lung health support to modern individuals affected by issues such as tobacco, haze, exhaust fumes, and cooking fumes. In addition, YANCHA inherits a century-old traditional formula for promoting lung health, combining it with traditional tea-making techniques, and applying modern biotechnology for improvement.
尺寸与包装: Weight: about 7kg, size: 357mm*168mm*80mm
标签: YANCHA, tea making flow chart, oriental picture scroll, oriental flavor, ancient method
生产技术: The national patented technology is used in the preparation process: "a kind of smoke-clearing and lung-clearing tea and its preparation method"
设计挑战: Packaging design is a dynamic field where new trends and styles are constantly emerging. Designers must understand the culture, preferences and consumer behavior of the target market to effectively convey product information and brand values, making attractive packaging design relevant to the target market Linking is a challenging task.
研究: While maintaining the shape and taste of the tea, long-term drinking of the tea has a significant effect on degrading nicotine in the human body. The tea is a daily lung-nourishing product suitable for the whole family. Consumers affected by problems such as oily smoke will be provided with new options for light lung maintenance.
灵感: The product follows the principle of minimalist design, with an overall aesthetic and graceful appearance. The packaging adopts the technique of white line wash painting to present an oriental essence. Inspiration is drawn from the creative techniques of ancient scrolls, and inspiration is derived from the twelve traditional manual tea-making processes.
项目周期: The project started in Guangzhou in July 2022 and was completed in Guangzhou in June 2023. The illustration of the tea making flowchart was publicly released on Weibo in June 2023
操作流程: It is the same as brewing tea in daily life. Take 5 grams of tea and brew it with boiling water at 90°C for 3-5 minutes. Make it twice a day to achieve the daily effect of nourishing the lungs and lightening the lungs.
专利: Patent name: A kind of smoke-clearing and lung-clearing tea and its preparation method
Patent No.: ZL201210282232.1
Owner: Li Jiaxian
Release time: November 18, 2015
团队成员: Edward Song
Vicky Wang
Will Teng
Lanbo Yang
Yuanfeng Chu
Rannie Chu