设计师 Andromachi Kakava 的作品 Smoothies 食品品牌设计荣获了极具声望的 2024 A' Design Award 铁奖，竞赛类别为包装设计。

铁包装· 2024

Smoothies 食品品牌设计

设计师： Andromachi Kakava

客户: ABC Design Communication

包装类别A' Design Award 铁奖获奖者

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关于 Smoothies 食品品牌设计

在这个快节奏、时间紧迫的世界里,Jean Paul Lab果昔以六联装的形式欢快骑行而至,带来满满的乐趣与绝妙风味。骑行者成为自由的象征——无论四季更迭,他们以非传统的方式勇敢前行,探索着那些让生活充满愉悦的道路,正如果昔中蕴藏的美味。是时候放下一切,跟随Jean Paul Lab的愉悦路线,开启风味魔法世界的旅程。

荣誉认可

关于A' Design Award 铁奖

Smoothies 食品品牌设计是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Smoothies 食品品牌设计将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Smoothies 食品品牌设计因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The placement of Jean Paul Lab Smoothies in prominent places in the catering and bar areas even if they are not directly related to the consumer become a creative vehicle so that Baristas displaying them during the summer season increase sales, readability, as well as the branded demand of Smoothies Jean Paul Lab.
尺寸与包装: Label: Width 110mm x Height 160mm
标签: smoothies, jean paul lab, vintage, packaging
生产技术: The visual rendering of Smoothies Jean Paul Lab
conquered the catering and Bar experts by gaining Brand recognition, prominent placement as well as branded demand from consumers, changing the data as a wholesale product.
设计挑战: The challenge and objective for the creation of six packs of Jean Paul Lab Smoothies was to win over the baristas with their appearance, to be placed prominently in the store area and to create branded consumer demand. Jean Paul Lab Smoothies are wholesale and their location is usually in places not visible to the consumer.
研究: Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus.
The solution was a subversive image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach.
Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies.
Cyclists unconventional, from another era, carefree, designed as engravings that playfully enjoy life, demystifying today's fast-paced life by proposing delightful moments with the taste of unique Jean Paul Lab smoothies.
灵感: In order to achieve the goal, the packaging had to be designed based on an idea, so as to create an aesthetically appealing image.
The visual approach was based on the concept of the engraving with six different cyclists going to cool off and enjoy the six flavors of Jean Paul Lab Smoothies.

The figures - engravings - of men on bicycles amuse the viewer with their movement and aesthetics.
Common to the entire range are the stripes that create a visual play of movement with the different colors
项目周期: The project started in April 2020 in Athens and finished in July 2020 in Athens.
操作流程: The vintage aesthetic of the packaging is complemented by the logo with the font that refers to the style of the 30s.
团队成员: George Ziakas
Costas Lakis