设计师 Yamin Zhu 的作品 Xijiu Liquor 酒类包装 荣获了极具声望的 2024 A' Design Award 铁奖,竞赛类别为包装设计。
铁包装· 2024
Xijiu Liquor 酒类包装
设计师: Yamin Zhu
客户: Forty-Nine Union Design Department
包装类别A' Design Award 铁奖获奖者
已验证的获奖者
验证 #152860 的获奖状态设计作品
关于 Xijiu Liquor 酒类包装
这款精心设计的酒瓶以四个视角装饰汉字"喜",寓意幸福喜悦。其鲜艳的中国红色调使之成为喜庆场合的理想选择。瓶盖与瓶身采用圆方相融的设计,体现了中国古代哲学思想。两瓶相配时呈现备受珍视的双喜图案,代表传统婚礼习俗。此设计不仅传承文化遗产,更提升用户体验,独特的人体工学结构便于轻松持握。
荣誉认可
关于A' Design Award 铁奖
Xijiu Liquor 酒类包装是 A' Design Award 铁奖得主,这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Xijiu Liquor 酒类包装将成为一件备受推崇、令人钦佩且被珍爱的创作,既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践,并拥有与专业知识和才华相结合的称职技术特性。Xijiu Liquor 酒类包装因其严谨而受到尊重,旨在提供有助于让世界变得更美好的生活品质改善。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- The bottle is shaped with Chinese character “Xi” from four angles that the meaning of happiness and delight. The cap and body are all Chinese red. It can appear on occasions when Chinese people celebrate. The cap is round and the body is square, which represents the ancient Chinese philosophy.When the two bottles are put together, the character of double happiness will appear, representing the traditional Chinese folk wedding customs.The unique and ingenious structure is more convenient for users to grasp.
- 尺寸与包装
- Box: W120mm x D120mm x H260mm
Bottle: W75mm x D75mm x H192mm - 标签
- Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
- 生产技术
- The traditional flower pattern on box body is holographic positioning printing technology and cat eye finishing. The bottle body concretely is glass spraying painting technology and the bottle cap is electroplated and red sprayed.
- 设计挑战
- The difficulty of this design is to cleverly combine the shape of the bottle with Chinese characters, and reflect the traditional festive atmosphere of the Chinese nation to keep it minimalist and full of cultural. It has been revised for many times.
- 研究
- There are four happy things in one's life in Chinese culture: when there's rain after a long drought, when one runs into a friend out of his hometown, when one lights the candle at the wedding night,and when one finds his name on the royal enrollment list. It's worth to be highlight every memorable moment. Chinese character “Xi” should be seen obviously and Chinese culture should be passed on.
- 灵感
- The design inspiration is the jade Cong, a ritual instrument that respects heaven and earth from the Neolithic Age to the present. This Jiang flavor liquor package is specially designed to celebrate their happy events of monumental significance.
- 项目周期
- The project started in April 2023 in Shanxi,China and finished in May 2023.
- 操作流程
- One bottle shows single ;“Xi” and when two bottles are put together, the character of double “Xi” will appear, representing the traditional Chinese folk wedding customs. When four bottles together, it means eight “Xi” to wealth in Chinese auspicious culture.
- 专利
- 202330190867.8
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