Ecohiny 品牌设计 by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 A' Design Award 银奖 in 平面、插画与视觉传达设计 Competition Category.

银平面· 2024

Ecohiny 品牌设计

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award 银奖 Winner in 平面 Category

104,097

Verified Award Winner

Verify Award Status for #152882

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ecohiny 品牌设计

卫生纸品牌能够既酷又有趣吗?EcoHiny采用100%有机竹材制造,获得FSC认证,尽可能做到环保。品牌标志是一个桃子,色彩和字体选择反映了产品有趣、天然和柔软的特性。设计目标是通过独特的色彩方案使品牌从市场上的其他品牌中脱颖而出。深蓝绿色调与桃色搭配,赋予品牌俏皮的个性,同时传达出环保和可持续发展的理念。这些设计选择能够即刻与目标客户群体产生共鸣,在品牌与消费者之间建立纽带。

The Recognition

About the A' Design Award 银奖

Ecohiny 品牌设计是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Ecohiny 品牌设计将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Ecohiny 品牌设计是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
Dimensions & Packaging: 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
Tags: bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
Design Challenge: The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
Research: A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
Inspiration: We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
Project Duration: Project started in April 2022 and finished in April 2023. The products were launched in May 2023
Operation Flow: Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.