设计师 Zhejiang Gongshang University 的作品 Taishun Design Competition 活动视觉识别系统 荣获了极具声望的 2024 A' Design Award 银奖，竞赛类别为平面、插画与视觉传达设计。
银平面· 2024
Taishun Design Competition 活动视觉识别系统
设计师： Zhejiang Gongshang University
客户: Taishun County People's Government
平面类别A' Design Award 银奖获奖者
已验证的获奖者
验证 #152934 的获奖状态设计作品
关于 Taishun Design Competition 活动视觉识别系统
"泰顺设计大赛"是为在泰顺县举办的一场文化创意设计大赛所打造的视觉识别系统。设计灵感源自"碇步"——当地居民用以跨越境内众多溪流的石墩步桥。数组延展的三维线条构成整体画面,并承载着山峦、桥梁、舞龙等泰顺的视觉符号。由绿至白的渐变色彩呼应了这座城市的色调。该识别系统呈现出泰顺的现代形象,旨在吸引学生与设计师群体的关注。
荣誉认可
关于A' Design Award 银奖
Taishun Design Competition 活动视觉识别系统是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Taishun Design Competition 活动视觉识别系统将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Taishun Design Competition 活动视觉识别系统是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
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由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- The composition is formed by several sets of extended 3D lines, and it incorporates the visual symbols of Taishun, such as mountains, bridges and dragon dances. These symbols are vividly merged into the lines, creating a brand-new landscape painting of Taishun. We aim to attract attention from college students and designers through this design, and encourage them to participate in the competition. We hope that our design can transform this competition into a locally iconic cultural event.
- 标签
- Main Vision， Cultural and Creative Design， Design Competition， Event Visuals
- 生产技术
- Taishun County is a beautiful city characterized by its mountains and rivers. It also has numerous architectural relics and intangible cultural heritage. In terms of color, the gradient from green to white conveys the inherent color impression of the city This design takes into account the aesthetic needs of young people, employing forms of expression and material usage that are popular among them. This ensures that visitors are provided with a satisfying visual experience.
- 设计挑战
- Chinese cities often have a long history and rich cultural heritage, but these culture still can’t satisfied the standard of modern aesthetic standards. One of the key objectives of this design project is to showcase the historical and cultural elements of Taishun City through modern techniques. The combination of graphic designs with 3D renderings represents a novel visual experiment in communicating the essence of Taishun city.
- 研究
- This visual design has attracted great attention from college students. The competition received over a thousand entries from all over the country. The outstanding works from the competition were also exhibited. Additionally, several design works that serve the local community have signed cooperation agreements with local enterprises. The 2022 competition received attention from multiple media and greatly enhancing the social influence of Taishun's cultural.
- 灵感
- This artwork is inspired by the unique bridge in Taishun called "Dingbu." Taishun is a city with numerous rivers. Local people pave a stone bridge called "Dingbu" to cross the rivers. "Dingbu" has become a unique way of transportation in Taishun. The lines composed of "Dingbu" symbolize the connection between Taishun and the outside world, as well as the connection between tradition and the future. The design with a strong visual impact concept also satisfies aesthetic needs of young people.
- 项目周期
- The project started its design phase in April 2022, was completed in September 2022, and officially launched in October 2022.
- 团队成员
- Designer: Kan Zhao
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