Zhejiang Gongshang University 的作品 Jingting Mountain Scenic Area 品牌形象识别

设计师 Zhejiang Gongshang University 的作品 Jingting Mountain Scenic Area 品牌形象识别荣获了极具声望的 2024 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2024

Jingting Mountain Scenic Area 品牌形象识别

设计师： Zhejiang Gongshang University

客户: Anhui · Jingting Mountain Scenic Area

平面类别A' Design Award 铜奖获奖者

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验证 #152983 的获奖状态

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设计作品

关于 Jingting Mountain Scenic Area 品牌形象识别

敬亭山景区品牌形象是为中国安徽省一处重点风景名胜区暨国家森林公园打造的品牌识别系统。该识别系统以"以画入境、探寻文脉"为创意核心，让游览体验如同漫步于一幅长卷山水之中。山峦景致、亭台形态、闲云舒卷、野鹤翩然，以及当地的白酒与绿茶，皆被凝练为图形语言。六款辅助图形与主标识相互呼应，可灵活应用于多种场景。该设计取代了此前受众面狭窄的旧有形象，更契合数字媒体的传播需求。

荣誉认可

关于A' Design Award 铜奖

Jingting Mountain Scenic Area 品牌形象识别是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Jingting Mountain Scenic Area 品牌形象识别将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Jingting Mountain Scenic Area 品牌形象识别出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

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由设计师提供的致谢、团队成员及技术详情。

独特属性: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
尺寸与包装: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
标签: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
生产技术: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
研究: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
灵感: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
项目周期: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
团队成员: Designer: Kan Zhao