设计师 Andromachi Kakava 的作品 Espresso 咖啡品牌设计荣获了极具声望的 2024 A' Design Award 铁奖，竞赛类别为包装设计。

铁包装· 2024

Espresso 咖啡品牌设计

设计师： Andromachi Kakava

客户: ABC Design Communication

包装类别A' Design Award 铁奖获奖者

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色彩

设计作品

关于 Espresso 咖啡品牌设计

由于市场竞争激烈，咖啡包装需要特殊的设计。基于意式浓缩咖啡色彩编码的研究，为Sottos Family品牌在包装上赋予了独特的美学形象。因此，包装的色彩方案定义了咖啡混合品种，引导消费者的意识将色彩与相应的口味和香气相结合。该研究深入开展，充分考虑了地域性材料的开发，以突显Sottos Family意式浓缩咖啡品牌。

荣誉认可

关于A' Design Award 铁奖

Espresso 咖啡品牌设计是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Espresso 咖啡品牌设计将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Espresso 咖啡品牌设计因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The Sottos family, based in Germany and having more than fifty years of experience in the production and packaging of coffee products, expanded its range with its most recent series of products designed exclusively for professional use: Espresso Linea Blue, Espresso Linea Rossa & Espresso Linea Aroma. Seeking uniqueness and visual creative ways of approach, coffee itself revealed the image of its aesthetic transformation.
尺寸与包装: Metallic Pouch: Width 155mm x Height 325mm
标签: espresso, sottos, coffee,
生产技术: The symbol became the central pattern and characteristic feature of the packaging. The colors of the packaging, red, blue and orange, along with the dominant black color, make the packaging stand out and claim a prominent place in the display cases of coffee houses, breaking thusly the stereotype that wholesale products must remain invisible to the consumer.
设计挑战: Strategically, among the multitude of coffee packaging available on the market, the creative line that would differentiate the product had to be found.
研究: Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave SOTTOS FAMILY an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the SOTTOS FAMILY espresso coffee brand. In this way, the visual design with the pattern and the marking, was adopted in packaging and promotional material, making the brand quickly recognizable among competing coffee products.
灵感: The logo of the series was inspired by the blend of coffee and its delightful aroma. The artistic approach was based on the linear top view of an espresso cup and the aroma that spreads in the space, stimulating coffee cravings. The pattern was given repetition in such a way that it can be a useful visual and in any other application needed so that it is recognizable for the entire series of coffees, but also for the actions that will follow in the promotion of the product.
项目周期: The project started in November 2019 in Athens and finished in December 2022 in Athens
操作流程: An important aspect of the packaging design strategy was its aesthetics to be able to win over the public and at the same time win over the branded demand in catering areas. Sottos Family now gains a strategic high position, both qualitatively and aesthetically, in the packaging and retailing of coffee.
团队成员: Costas Lakis
Andromachi Kakava