Zhejiang Gongshang University 的作品 CZBank Youth Speech Contest 活动视觉形象

设计师 Zhejiang Gongshang University 的作品 CZBank Youth Speech Contest 活动视觉形象荣获了极具声望的 2024 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2024

CZBank Youth Speech Contest 活动视觉形象

设计师： Zhejiang Gongshang University

客户: CZBank

平面类别A' Design Award 铜奖获奖者

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关于 CZBank Youth Speech Contest 活动视觉形象

浙商银行青年演讲比赛主视觉，是为浙商银行每年面向青年群体举办的演讲活动打造的主视觉形象。本次比赛以"文化如根，传承有序，共创美好未来"为主题。设计以三维线条的形式将演讲话筒与树根形态相融合，通过交织缠绕的造型与通透的材质质感，传达文化血脉代代相传的意涵。该视觉延展应用于活动海报、演讲现场及户外宣传等场景，可灵活适配媒体传播、直播呈现与现场落地等多种使用需求。

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关于A' Design Award 铜奖

CZBank Youth Speech Contest 活动视觉形象是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计CZBank Youth Speech Contest 活动视觉形象将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。CZBank Youth Speech Contest 活动视觉形象出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
标签: Culture, Innovation, Competition
设计挑战: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
研究: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
灵感: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
项目周期: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
操作流程: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
团队成员: Designer: Kan Zhao