Bead 儿童药品包装 by Zou Hu and Miao Jingyi is a highly esteemed winner of the very prestigious 2024 A' Design Award 银奖 in 包装设计 Competition Category.

银包装· 2024

Bead 儿童药品包装

by Zou Hu and Miao Jingyi

Client: Mz Design

A' Design Award 银奖 Winner in 包装 Category

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Verified Award Winner

Verify Award Status for #153075

View at A' Design Award Press Release Award Badge

Colors

The Design

About Bead 儿童药品包装

中国有句古话："良药苦口利于病"。中药一直以其苦涩的味道而闻名，大多数儿童在生病时都不愿意服用。在中国民间，许多人习惯在喝完中药后吃一颗糖果。受此习俗启发，该设计在口服液瓶中加入了果味爆珠，分别是橙子味、芒果味和青苹果味。这一设计使原本令儿童痛苦的服药过程变得更加有趣和愉快。

The Recognition

About the A' Design Award 银奖

Bead 儿童药品包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Bead 儿童药品包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Bead 儿童药品包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a fruit-flavored antivirus oral liquid design for children, which consists of a bottle containing traditional Chinese medicine and an attached burst bead with sweet liquid inside. When taking it, after drinking the last sip of medicine, children can squeeze the burst bead to let out the sweet liquid, so that there will be a bit of slight sweetness to relieve the bitterness of medicine. The child can also squeeze the bead while drinking the medicine to make it a bit tastier.
Dimensions & Packaging: Product dimensions: 40 mm x 20 mm x 70 mm
Package dimensions: 230 mm x 30 mm x 80 mm
Tags: Traditional Chinese Medicine, Children, Medicine, Oral Liquid, Package
Production Technology: The body of this product adopts the hot-pressing process, allowing the production process to be simple and efficient, which can effectively save production and transportation costs. At the same time, the whole container is made of biodegradable plastics, which make the whole design environmentally friendly, simple and easy to use.
Inspiration: Traditional Chinese medicine has always been known for its bitter taste, and most children are unwilling to take it when ill. In Chinese folk, many people have the habit of eating a candy after drinking traditional Chinese medicine. Inspired by this custom, this design adds fruit-flavored burst beads to the oral liquid bottle, which are orange, mango and green apple flavors. This design makes the process of drinking medicine, which is originally painful for children, more fun and enjoyable.
Project Duration: The project started in August 2022 and finished in April 2023 in Guangzhou, China.
Operation Flow: When taking this oral liquid, remove the cap by breaking the top of the bottle. After drinking the last sip of medicine, children can squeeze the burst bead to let out the sweet liquid, so that there will be a bit of slight sweetness to relieve the bitterness of medicine. The child can also squeeze the bead while drinking the medicine to make it a bit tastier. This design makes the process of drinking medicine, which is originally painful for children, more fun and enjoyable.
Patents: Copyrights belong to Hu Zou, 2023.
Team Members: Zou Hu
Miao Jingyi
Duan Hongli
Xu Mengzhen
Chen Deteng
Zhao Yizhu
Image Credits: Image #1: Photographer Qian Kai, Bead, 2023.
Image #2: Photographer Qian Kai, Bead, 2023.
Image #3: Photographer Qian Kai, Bead, 2023.
Image #4: Photographer Qian Kai, Bead, 2023.
Image #5: Photographer Qian Kai, Bead, 2023.