Stefan Maier-Wimmer 的作品 Travel Buddy 浏览器游戏

设计师 Stefan Maier-Wimmer 的作品 Travel Buddy 浏览器游戏荣获了极具声望的 2024 A' Design Award 铁奖，竞赛类别为广告、营销与传播设计。

铁广告· 2024

Travel Buddy 浏览器游戏

设计师： Stefan Maier-Wimmer

客户: Holidayextras.de

广告类别A' Design Award 铁奖获奖者

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关于 Travel Buddy 浏览器游戏

Travel Buddy是一款互动冒险游戏，以趣味方式展示Holiday Extras的产品系列。视差滚动技术打造的游戏世界为玩家创造身临其境的虚拟旅行体验。玩家扮演旅行伙伴，为一对情侣的度假规划提供指导和实用建议。游戏通过幽默的旅行类型测试，帮助玩家发现自己的度假行为模式。在探索产品系列的同时，玩家还能深入了解自己的旅行偏好。

荣誉认可

关于A' Design Award 铁奖

Travel Buddy 浏览器游戏是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Travel Buddy 浏览器游戏将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Travel Buddy 浏览器游戏因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
尺寸与包装: As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
标签: Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
生产技术: In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
设计挑战: The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
灵感: Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
项目周期: The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
操作流程: The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
团队成员: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphics: Ole Bornitz
Text: Jakob Wassenaar
Account Manager: Carina Härlein
Programming: Patrick Fürst
Programming: Gerald Gömmel