Lin Zhang and Chengbin Jiang 的作品 Eidon Avec 啤酒包装

设计师 Lin Zhang and Chengbin Jiang 的作品 Eidon Avec 啤酒包装荣获了极具声望的 2024 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2024

Eidon Avec 啤酒包装

设计师： Lin Zhang and Chengbin Jiang

客户: China Qingdao Eidon Avec Beer Ltd.

包装类别A' Design Award 铜奖获奖者

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关于 Eidon Avec 啤酒包装

Eidon Avec 是为四款精酿啤酒品鉴系列打造的礼盒装。礼盒内含四支高250毫米的铝制酒瓶，外盒尺寸为长420毫米、高270毫米、深130毫米。设计团队为每款啤酒手绘并以数字方式呈现了一幅原创插画，共计四幅。这些画作共同讲述着一段神话叙事，灵感源自欧洲传说与酿造工艺。大尺寸瓶身为鲜明生动的图像提供了充分的展示空间。该礼盒装同样适合作为节庆期间的馈赠佳品。

荣誉认可

关于A' Design Award 铜奖

Eidon Avec 啤酒包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Eidon Avec 啤酒包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Eidon Avec 啤酒包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: We have created a gift box set consisting of four individual boxes, tailored to the client's request for a tasting series of four different types of beers. This caters to the growing curiosity in the Chinese market for various beer flavors. Additionally, the stylish and high-quality packaging of the gift box set aligns with the cultural tradition of gifting friends and family during festivals in the Chinese market. We have optimized this product to meet the client's requirements.
In the creation of the Eidon Avec Beer “Epoch-making series” of products, our goal is not only to develop the brand's specialized visual language assets, but also to use a brand story with continuity and drama to "induce" consumers to take the first step in exploratory purchasing, and ultimately form an irreplaceable relationship of trust with "Eidon Avec".
尺寸与包装: Each aluminum bottle has a height of 250 millimeters, and the external gift box measures 420 millimeters in length, 270 millimeters in height, and 130 millimeters in depth. The gift box can accommodate 4 aluminum bottles.
标签: Craft beer design，China design，illustration design
生产技术: In this project, we recommend using 1-liter tin cans as the packaging medium. The choice of these cans is primarily driven by considerations of the target audience, who may prefer larger volumes of beer, and also because the larger can size allows for more vivid and impactful illustrations. The illustrations are the standout feature of this design. Our experienced artists have meticulously conceptualized, hand-drawn, and digitally rendered four original and meaningful artworks that convey the allure of this product through imagery.
设计挑战: The biggest challenge we encountered was in determining the design concept and the direction we wanted the story series to take. My team and I had limited knowledge of European mythologies, so we had to go through extensive research to ensure that our concept was sound. However, we believed that as long as a design is conceived in the mind and brought to life, it embodies the essence of design, regardless of the need for substantial research.
研究: In the early stages of receiving the product design project, we conducted market research regarding the packaging dimensions and design direction. Despite having several years of experience serving beer manufacturers and some understanding of the market, given that craft beer is a relatively new phenomenon in the Chinese market, we decided to delve deeper into research.

First, before settling on a design direction, we observed the existing craft beer brands and packaging in major supermarkets. Second, we extensively researched top design styles worldwide using platforms like Google, Pinterest, and Behance.

Once we determined the design direction, we also collected a wealth of information using the same methods for crafting the narrative and illustrations of the story. Ultimately, we successfully designed a product that satisfied both us and the client.
灵感: We have created a series of mythical narratives for this beer collection, drawing inspiration from various European mythologies while crafting a unique story system that doesn't strictly belong to any known mythological tradition. These narratives blend elements from mythological tales across Europe and fuse them with the art of beer brewing, resulting in a magical and enchanting backstory for this beer collection.
项目周期: The project started in October 2022 in China Guangzhou and Finished in March 2023，the product is now on China's market to sale.
团队成员: Creative director: Lin Zhang
Design Director: Chengbin Jiang
Art work: Jian Feng