Politikwerft Designagentur 的作品 CDU Hamburg 品牌形象识别

设计师 Politikwerft Designagentur 的作品 CDU Hamburg 品牌形象识别荣获了极具声望的 2024 A' Design Award 铁奖，竞赛类别为平面、插画与视觉传达设计。

铁平面· 2024

CDU Hamburg 品牌形象识别

设计师： Politikwerft Designagentur

客户: CDU Hamburg

平面类别A' Design Award 铁奖获奖者

15,322

已验证的获奖者

验证 #153650 的获奖状态

访问网站在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 CDU Hamburg 品牌形象识别

CDU汉堡是为德国汉堡一个地区性政党打造的品牌形象识别系统。该识别系统基于模块化架构,支持在印刷媒体与数字媒体之间形成统一的视觉语言。字标与图形标志将字母CDU与汉堡市徽相结合——深蓝色圆形承载面上呈现一座带有三座塔楼和两颗星星的城堡。图形标志亦可单独使用,承载面则可填充图像与色彩。此外,还为各级组织机构打造了响应式网站。

荣誉认可

关于A' Design Award 铁奖

CDU Hamburg 品牌形象识别是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计CDU Hamburg 品牌形象识别将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。CDU Hamburg 品牌形象识别因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.
尺寸与包装: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual media.
标签: Graphics, Illustration, Visual Communication Design, Brand Design
生产技术: The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol.
The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark.
The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages.
The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element.
设计挑战: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.
研究: We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.
灵感: The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.
项目周期: The project started in April 2022 in Hamburg and finished June 2023.
操作流程: The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.