Ideamix Lab 饮品包装

设计师： Qichao An

客户: Mornice Brand Design

包装类别A' Design Award 铁奖获奖者

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验证 #153799 的获奖状态

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设计作品

关于 Ideamix Lab 饮品包装

Ideamix Lab 是一款果茶饮品系列的包装设计。该系列包含三种口味：草莓红茶、芒果茉莉绿茶和青梅绿茶。每种口味均以独特的色彩加以标识，使三款产品易于区分。每个容器的正面呈现几何化的水果图形，既提示口味，又承载品牌识别。饮品不含任何添加剂，亦不含糖。每个容器的尺寸为宽65毫米、深65毫米、高115毫米。

荣誉认可

关于A' Design Award 铁奖

Ideamix Lab 饮品包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Ideamix Lab 饮品包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Ideamix Lab 饮品包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

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媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Ideamix Lab Fruit Tea Beverages come in three distinct colors, each representing a unique flavor, allowing easy differentiation between different types. The front packaging showcases flavor profiles with geometric fruit graphics, harmoniously blending brand identity with product individuality.
尺寸与包装: Width 65mm x Depth 65mm x Height 115mm
标签: Package design，Drink Design，Oriental design，Chinese Flavordesign
生产技术: This sets the product apart from others in the market. The imagery layout reflects the product's youthful and refreshing attributes, portraying a sense of cool relief. The successful integration of these geometric fruit designs on the front helps convey the story of Ideamix Lab Fruit Tea Beverages to our customers.
设计挑战: In this design project, the most challenging aspect was accurately representing three different flavors of fruit tea within the constraints of limited packaging space while highlighting the brand's characteristics and individuality. We endeavored to make each flavor visually distinct yet cohesive with the overall series, ensuring the design was both simple and captivating. During the development process, creative challenges included blending elements of fruits and tea to convey clear information within the confined graphical space while maintaining aesthetics and appeal. We conducted multiple experiments and adjustments involving color, shape, and arrangement to find the optimal visual presentation.
研究: Before the design process, we conducted extensive market research and analyzed the appearance and style of similar competitors' products. Our goal was to break away from traditional structures and find the most suitable packaging design for Ideamix Lab fruit tea. We aimed to highlight the brand's identity and the product's personality through geometric fruit graphics in different colors and shapes. The design ensures a perfect display effect at the point of sale, while also emphasizing the elegant, distinctive, and fashionable nature of fruit tea.
灵感: Ideamix Lab Fruit Tea Beverages present an innovative drink series featuring three distinct flavors: Strawberry Black Tea, Mango Jasmine Green Tea, and Green Plum Green Tea. The packaging embodies simplicity with geometric fruit graphics, highlighting the various flavors, and boasts zero additives and zero sugar content.
项目周期: The project started in September, 2022
操作流程: Great design always captures the attention of the audience. Utilizing the limited space on the packaging, we showcase the brand's youthful vibrancy and refreshing summer attributes.
团队成员: Qichao An
图片版权: Qichao An