Jingling Zheng 的作品 Rebud Healing Garden 品牌形象设计

设计师 Jingling Zheng 的作品 Rebud Healing Garden 品牌形象设计荣获了极具声望的 2024 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2024

Rebud Healing Garden 品牌形象设计

设计师： Jingling Zheng

客户: Jingling Zheng

平面类别A' Design Award 铜奖获奖者

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验证 #153902 的获奖状态

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关于 Rebud Healing Garden 品牌形象设计

秉承包容精神，ReBud打造了与自然交融的心灵圣地。植根于科学研究，通过沉浸式自然体验促进身心健康。包容性空间鼓励正念、同理心与韧性的培养。在这座疗愈花园中，希望生根发芽，康复绽放花朵，归属感蓬勃生长。在ReBud，丰富多样的疗愈体验等待探索：从舒缓的瑜伽课程到私密的音乐时光，从读书会相聚到户外艺术创作。

荣誉认可

关于A' Design Award 铜奖

Rebud Healing Garden 品牌形象设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Rebud Healing Garden 品牌形象设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Rebud Healing Garden 品牌形象设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: ReBud creates inclusive spaces that provide opportunities to connect with nature and cultivate positive values, such as mindfulness, compassion, and resilience. Through the healing garden, ReBud aims to inspire hope, support recovery, and foster a sense of belonging. ReBud offers a variety of therapeutic activities including yoga sessions, intimate musical performances, book club gatherings, and outdoor painting and sketching sessions.
尺寸与包装: The sizes vary based on their different uses.
标签: Branding, Branding Identity, Logo, Botanical Garden, Healing, Sustainability
生产技术: ReBud derives its inspiration from the 're-' prefix and 'bud', symbolizing the potential for individuals to bloom once more – emerging afresh from the realms of stress and pain. ReBud's logo is designed around its three core values. At the center, a heart-shaped flower is gently held by two leaf-like palms. The main colors of soothing green and gentle off-white create a healing vibe for visitors.
设计挑战: A challenging aspect lies in establishing sustainability. Maximizing the impact of the peripheral products related to the botanical garden is a major concern during the design process. I aspire for items like tickets and promotional materials to serve more than just a singular purpose, inciting visitors to desire their preservation and repeated use.
研究: The research primarily focuses on the branding identity of other botanical gardens and the utilization of sustainable materials.
灵感: As the pressures of modern life continue to rise, scientific studies reveal that nature plays a pivotal role in both health and recovery. Amidst the urban landscape, offering a botanical garden provides individuals with a more accessible way to connect with nature, escape from stress, and contribute to post-trauma healing.
项目周期: The project started in New York in February 2023 and was completed in April 2023.
操作流程: ReBud stands out not only for the diverse range of activities it offers within the botanical garden, but also for its commitment to environmental conservation and green living. The admission ticket serves a dual purpose beyond entry access – it features a daily random healing tip and can be reused as a coaster for beverages, promoting sustainability.
团队成员: Jingling Zheng
图片版权: Jingling Zheng