设计师 Yuejun Chen 的作品 Guyuelongshan 中国黄酒包装荣获了极具声望的 2024 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2024

Guyuelongshan 中国黄酒包装

设计师： Yuejun Chen

客户: Shenzhen Red Deer Cultural Creative Design Co., LTD

包装类别A' Design Award 银奖获奖者

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验证 #153976 的获奖状态

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关于 Guyuelongshan 中国黄酒包装

古越龙山是一款源自中国浙江的黄酒包装设计。该酒采用传统工艺酿造，酒精度较低，适合年轻消费者日常饮用。包装遵循中国山水画的美学意境，容器造型意在呈现山峦、流水与落日之景。设计旨在革新传统黄酒包装朴素单调的外观，以现代方式诠释东方文化。包装尺寸为宽340毫米、深130毫米、高150毫米。

荣誉认可

关于A' Design Award 银奖

Guyuelongshan 中国黄酒包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Guyuelongshan 中国黄酒包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Guyuelongshan 中国黄酒包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture.
尺寸与包装: Width :340 mm x Depth :130 mm x height :150 mm
标签: Chinese liquor, Oriental aesthetics, packaging design, illustration
生产技术: Through the style of landscape painting, the container is designed with the artistic conception of landscape and sunset, giving consumers a more intuitive visual feeling.
设计挑战: The most difficult thing is that the designer wants to maintain the artistic conception of the landscape painting as much as possible into the product. The beauty of Chinese landscape artistic conception is expressed through product modeling design.
研究: Designers found that Chinese yellow wine has a long history, and the design style is very primitive and backward. At the same time, its packaging design is also old and not suitable for the aesthetic of modern young consumers, so when the designer is asked to do packaging design for such a rice wine with two factors, the designer hopes to break people's inherent cognition of these two factors, so that people can enjoy a different kind of Oriental beauty.
灵感: Chinese landscape painting aesthetics and Oriental culture. This idea is inspired by watching the famous Chinese painting "A Thousand Li of Rivers and Mountains", and found that through the design and creation of the works on the drawing paper, we can realize the physical product.
项目周期: The project started in Shenzhen in July 2023 and will be completed in Shenzhen in August 2023
操作流程: First create a good concept, then draw drawings, choose the best plan, and then design and make. After the design scheme is established, it is proof. The proofing process went through two times, and the final run-in produced high-quality products.