Geziwo Park Series 插画系列 by Yao Wu is a highly esteemed winner of the very prestigious 2024 A' Design Award 银奖 in 平面、插画与视觉传达设计 Competition Category.
银平面· 2024
Geziwo Park Series 插画系列
by Yao Wu
Client: Beijing Wuyao Cultural and Creative Co. Ltd.
A' Design Award 银奖 Winner in 平面 Category
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- Verified Award Winner
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The Design
About Geziwo Park Series 插画系列
《鸽子窝公园系列》是为鸽子窝公园创作的商业插画。整幅长卷作品分为三个部分。第一部分《奇幻动物之夜》描绘了月光洒落神秘森林、群鸟翱翔的景象。第二部分《梦》色彩绚烂,融入了鸽子窝公园的地标性建筑。第三部分《航行》呈现人鱼精灵在蔚蓝海洋中畅游、船只驶向远方的画面。三个部分既可单独使用,也可组合应用于明信片、海报等载体。印刷成品尺寸为3.84米×0.76米。
The Recognition
About the A' Design Award 银奖
Geziwo Park Series 插画系列是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Geziwo Park Series 插画系列将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Geziwo Park Series 插画系列是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Integrating humanistic and natural elements, we embark on a dream-making journey with the theme of Night of Magical Animals. The whole illustration is divided into three parts. Taking Night of Fantastic Animals as the first part, the moonlight illuminates the mysterious forest, with many birds flying through it. The second part is Dream, with many colors covering the whole picture, including many landmark buildings in GeziWo Park. Combining modern technology with ancient culture. The third part is Voyage. The mermaid elves are swimming in the blue ocean. The ship is sailing into the distance.
- Dimensions & Packaging
- The size displayed as a separate illustration work is 3.84m*0.76m using giclee technology.
Commercial applications vary in size depending on the type. - Tags
- Illustrations, GeziWo, fantastic, dream
- Production Technology
- This long scroll piece can accommodate most size applications. These three parts can be used alone or in conjunction with other derivatives in subsequent commercial applications, such as postcards, posters and other creative works.
- Design Challenge
- The whole illustration is divided into three different styles parts. How to unify the styles of the picture is the challenge of project.
- Research
- A considerable amount of project information was collected in the early stage of the work. The natural features, architectural uniqueness, and humanistic features of Pigeon Nest Park were all reflected in the later drawings. Strive to ensure the unity of the picture and the unity of the theme.
In the middle of the project, drew a large number of line drawings and created separate layers for them to facilitate commercial use.
In the later stage of the project, not only completed the illustration content, but also created 4 IP characters and a set of vector graphics and text designs. - Inspiration
- This design is a commercial illustration created for the IP Geziwo Park. It is inspired by the scenery and cultural landscape of Geziwo Park.
- Project Duration
- The project started in Beijing in June 2023 and ended in August 2023
- Team Members
- Original designer：Wu yao
Illustration designer:Zhang yuchen
Illustration designer:Xie boxing
Illustration designer:Shi huafeng
Graphic designer:Zheng ziyang
Graphic designer:Tan zhen
3D designer:Liao hao
Font designer：Liu xin
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