设计师 Yating Liu 的作品 Unicorn Rebrand 视觉识别系统荣获了极具声望的 2024 A' Design Award 铁奖，竞赛类别为平面、插画与视觉传达设计。

铁平面· 2024

Unicorn Rebrand 视觉识别系统

设计师： Yating Liu

客户: Yating Liu

平面类别A' Design Award 铁奖获奖者

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关于 Unicorn Rebrand 视觉识别系统

设计师刘雅婷在一个实验性项目中对纽约一家墨西哥餐车的品牌进行了焕新设计。该设计运用鲜明的色彩和徽章元素来吸引年轻学生群体。在标志中，"Uni"代表大学（University），而"Corn"则代表塔可（Tacos）。深受年轻人喜爱的独角兽主题与品牌每周推出新口味的特点相契合。标志创意性地遵循西班牙语语法规则组合各类元素。菜单项目也融入了大学相关术语，确保整个视觉系统与品牌本质紧密相连。

荣誉认可

关于A' Design Award 铁奖

Unicorn Rebrand 视觉识别系统是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Unicorn Rebrand 视觉识别系统将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Unicorn Rebrand 视觉识别系统因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

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媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
尺寸与包装: Loyalty card 90mm x 54mm
标签: Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
生产技术: The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
设计挑战: This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
研究: The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
灵感: This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
项目周期: The project started in July 2021 and finished in September 2021 in Beijing, China.
操作流程: The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.