Itsso Slimtissue 纸巾包装 by Hyung-Woo Park is a highly esteemed winner of the very prestigious 2024 A' Design Award 银奖 in 包装设计 Competition Category.

银包装· 2024

Itsso Slimtissue 纸巾包装

by Hyung-Woo Park

Client: Itsso Slimtissue

A' Design Award 银奖 Winner in 包装 Category

32,611

Verified Award Winner

Verify Award Status for #154540

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Itsso Slimtissue 纸巾包装

Itsso Slimtissue 是一款采用纤细圆柱形瓶身的高端面巾纸包装。其造型灵感源自竹子，纤细如竹节的瓶身搭配弧线形顶盖。主体采用特种纸制成，可实现360度全表面印刷，令品牌形象清晰呈现。纸巾以100%竹浆制成，为双层结构。包装轻巧纤细，便于随身携带，并可放入汽车杯架。纸巾用尽后，纸筒还可以50多种方式重复利用，例如作为收纳盒或笔筒。

The Recognition

About the A' Design Award 银奖

Itsso Slimtissue 纸巾包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Itsso Slimtissue 纸巾包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Itsso Slimtissue 纸巾包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This product is designed as a premium tissue case, and the body, which can print 360 degrees, enables efficient and attractive advertising.
Dimensions & Packaging: Weight: around 80g, Size: 68 x 180mm, Body Material: Specialty paper, Tissue: 100% Bamboo Pulp(2-layers)
Tags: Tissue Packaging, Bamboo Tissue, Environmentally friendly, Slim-case
Production Technology: The main body is made of paper, so there is no restrictions on printing. It also has a systematic infrastructure that enables high-quality design and one-stop printing, production and distribution.
Design Challenge: Facial tissues, represented by Kleenex, have long been made in the form of squares. Naturally, people are used to square shapes. So how will cylindrical tissues be perceived by people? I was very worried about that. In addition, we had to conduct a market survey on what diameter the cylindrical tissue case should be to fit the cup holders of various sizes currently in use.

It was a challenge to people's stereotype that facial tissue cases are all square. In addition, we put a lot of thought and effort into such a design that provides convenience in real people's lives and can even be used as interior props.
Research: Why do all facial tissue cases have to be square shapes? The idea that started from the question was born into a slim cylindrical tissue design. Slim tissues enable neat and sophisticated spaces and allow for more space use than square tissues.
Inspiration: Inspired by the shape of bamboo, it is designed with a slim body like bamboo stems and curved lids, and tissues are also made from 100 percent bamboo pulp.
Lightweight and slim, easy to carry, and easy to use in car cup holders.
Project Duration: This product is designed, developed, and produced at Joint Creative Co., LTD. in Seoul, South Korea, in September 2023.
Operation Flow: A good design even thinks about the environment. After you finish using the tissue, you can reuse the tissue box in more than 50 different ways, including various storage boxes, pencil holders, flower pots, food storage boxes, vehicle ashtray, and trash cans.
Team Members: Creative Director and Brand Manager, Hyung-woo Park
Image Credits: Joint Creative Co., LTD. 2023