Hai Zhu 的作品 The Drum of Heaven and Earth 白酒包装

设计师 Hai Zhu 的作品 The Drum of Heaven and Earth 白酒包装荣获了极具声望的 2024 A' Design Award 铁奖，竞赛类别为包装设计。

铁包装· 2024

The Drum of Heaven and Earth 白酒包装

设计师： Hai Zhu

客户: Shanxi Fenyangwang Wine Industry Co., Ltd.

包装类别A' Design Award 铁奖获奖者

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验证 #154724 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 The Drum of Heaven and Earth 白酒包装

《天地鼓》是一款容量25公斤的中国白酒坛体包装设计。其造型仿若古代战鼓，灵感源自唐代名将郭子仪的战鼓。器身以浮雕手法呈现中国传统祥瑞之兽——龙与貔貅，并与书法字体相结合，形成可用手触摸感知的立体浮雕。烫金与压凸工艺赋予表面丰富的肌理质感。两侧的鼓槌可作为酒器使用，便于分享美酒。包装尺寸为565 × 209 × 742毫米。

荣誉认可

关于A' Design Award 铁奖

The Drum of Heaven and Earth 白酒包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计The Drum of Heaven and Earth 白酒包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。The Drum of Heaven and Earth 白酒包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The jar packaging for the 25kg Baijiu, drawing inspiration from war drums used by Fenyang Lord Guo Ziyi, incorporates elements such as drumsticks, dragons, and Pixius to highlight the warrior spirit and combat prowess. It serves as both a commemorative liquor for the Year of the Dragon and a collectible art piece. The calligraphy of Yan Zhenqing imbues the product with more profound cultural significance and emotional value.
尺寸与包装: product dimensions, 565 mm x 209 mm x 742 mm
标签: Qing flavor Chinese Baijiu packaging, war drums used by Guo Ziyi, Chinese auspicious beasts including dragons and Pixius, Guojia Miao Stele by Yan Zhenqing, culturalandcreative liquor
生产技术: Quality materials, paired with techniques like gilding and embossing, ensure a good texture and rich visual effects. Thanks to the perfect combination of exquisite craftsmanship and design concept, the packaging exudes dignity and elegance in visual and tactile ways.
设计挑战: The challenge was how to make the product unique. By adopting the war drum used by the historical figure General Guo Ziyi and the calligraphic work of Yan Zhenqing as the design themes, the packaging merges military prowess with cultural significance, which imbues the product with uniqueness. In this way, the product provides more emotional value for consumers, further deepening their sense of identification with the brand.
研究: The design team meticulously considered various design elements to ensure that the packaging accurately conveys its spiritual essence. An ancient war drum as the primary visual element, accompanied by the design of drumsticks, highlights the heroic power of valor and passion. Dragons and Pixius, common auspicious beasts in Chinese traditional culture, symbolize authority and mystical power. They appear in 3D form, and work together with the war drum to create a magnificent visual effect.
灵感: Guo Ziyi, a renowned military leader of the Tang Dynasty, made significant contributions during An Lushan Rebellion and was repeatedly honored by the court. The war drum symbolizes his military prowess, while Guojia Miao Stele by Yan Zhenqing reflects admiration and respect for Guo Ziyi. The packaging, inspired by heroic Fenyang Lord Guo Ziyi on the battlefield and the calligraphic work by Yan Zhenqing, aims to convey the reverence for historical heroes and love for Chinese traditional culture.
项目周期: This product was designed by the end of 2023 in Chengdu, and launched in January 2024 in China.
操作流程: The substantial body resembles a war drum, enhancing the visual connection with the inspiration. The embossed dragon and calligraphy boast an attractive 3D effect, which provides consumers with tactile pleasure, contributing to an interesting interactive experience. Additionally, the drumsticks on both sides can be utilized as containers, allowing users to share the product with friends for liquor appreciation.
团队成员: Hai Zhu