Hao Prawns 调味品包装

设计师： Jin Zhang

客户: Wuhan Sanbu Brand Design

包装类别A' Design Award 铁奖获奖者

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已验证的获奖者

验证 #154739 的获奖状态

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设计作品

关于 Hao Prawns 调味品包装

设计师采用大面积留白区别于其他同类产品，运用消费者熟悉的扑克牌人物形象与小龙虾相结合，营造亲切感；由于品牌名称的中文字符容易被读错，设计师在品牌英文标志中加入带声调的中文拼音标注，使品牌名称更易于正确发音，同时声调符号的形状犹如对勾，形成品牌辅助图形。

荣誉认可

关于A' Design Award 铁奖

Hao Prawns 调味品包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Hao Prawns 调味品包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Hao Prawns 调味品包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

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媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This is a series of crayfish seasoning products. Most similar products in supermarkets are mainly in red. Designers use white bags to make people's first impression of this product healthier. At the same time, they have designed an IP image. Through the combination of familiar playing cards and crayfish, people can quickly develop a sense of familiarity and understand the product properties at a glance. This combination makes the product more memorable.
尺寸与包装: Width 185mm x Depth 45mm x Height 256mm
标签: Packaging design, Hao Prawns, Seasoning, illustration, Chinese design, Wuhan Sanbu brand design
生产技术: For better product preservation, these series of products are sealed with aluminum foil bags, with a matte film covering the surface for a more textured feel.
设计挑战: This is a commonly used seasoning in people's daily lives, and the biggest challenge in design is not to use the designer's perspective, but to use the consumer's perspective, starting from health, differentiation, and easy to find second time purchases. So designers need to constantly play the role of consumers and ponder the psychological state of consumption.
研究: These series of products are mostly purchased by consumers in supermarkets, so designers went to many supermarkets and looked at the shelves of the same type of products. They conducted research from different perspectives, and found that in order to break through, the first thing is to have a sense of jumping in color, making it easier for people to find. In addition, it is necessary to have elements that are familiar to people but different from other brands, in order to make consumers remember.
灵感: This is a seasoning for stir frying crayfish. Crayfish is a favorite food among people. The designer has observed that people enjoy playing poker after eating crayfish, and the people on the cards are very familiar elements. The designer combines crayfish and poker together, making people feel familiar and friendly at first glance, and can also see the product properties at a glance.
项目周期: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in August 2023. It is expected to be sold in Hubei, China in March 2024.
操作流程: On most shelves with red products, white is very easy to see, and designers use familiar poker characters and crayfish patterns that are easy to understand at a glance. At the same time, designing logo English characters in the form of Chinese pinyin annotations helps people correctly read the first rare Chinese character in the product name, which helps promote the brand. At the same time, this pinyin annotation "HAO" adds tone, becoming an auxiliary graphic for the brand.