Hiroshima Dentetsu 擦手巾 by Hajime Tsushima

Hiroshima Dentetsu 擦手巾 by Hajime Tsushima is a highly esteemed winner of the very prestigious 2024 A' Design Award 铜奖 in 包装设计 Competition Category.

铜包装· 2024

Hiroshima Dentetsu 擦手巾

by Hajime Tsushima

Client: Tsushima Design

A' Design Award 铜奖 Winner in 包装 Category

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Verified Award Winner

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Colors

The Design

About Hiroshima Dentetsu 擦手巾

这款纪念擦手巾在日本广岛市出售，与该市原子弹爆炸后的历史有着深厚的联系。它由象征和平的回收千纸鹤制成，转化为人造丝线。设计有两种款式：一种是电车编号从孔洞中浮现，另一种是展开时文字排版形成阶梯状。毛巾的图案描绘了广岛县的县树——枫树，其色彩则模仿了电车的设计。这些物品凝聚了广岛的精神，传递着对和平的祈愿。

The Recognition

About the A' Design Award 铜奖

Hiroshima Dentetsu 擦手巾是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Hiroshima Dentetsu 擦手巾将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Hiroshima Dentetsu 擦手巾出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This hand towel is an "origami crane hand towel" made from recycled paper cranes donated by the city of Hiroshima in JAPAN.
The 650 is the exposed train.
This is made a design with a hole through which the 650 characters can be seen.
Maple, which is the pattern of the hand towel, is the prefectural tree of Hiroshima.
The other is a folded paper package. Also, when you open the folded package, the typography emerges in the form of overlapping stairs.
Dimensions & Packaging: The hand towel is 25cm x 25cm. Package is W175mm x H168mm x D20mm
The package is made of a single piece of paper. One has a hole cut out so that the number 650 can be seen. The other is that the typography appears in a stair-like manner.
The paper is folded over and over and a hole is punched so that the logo can be seen.
Tags: package design, towel, souvenir, typography, japan, hiroshima
Production Technology: This product is made by reusing origami cranes donated to Hiroshima Peace Memorial Park and processing them into rayon thread.
It is a souvenir that prays for peace, and has a concept unique to Hiroshima.
Design Challenge: "The most challenging aspect was creating the package on a single A3-sized sheet of paper. It was necessary to reduce costs. The problem is how to create an appealing package design using just one sheet of paper. Specifically, it was difficult to manually create the layered and staircase-like structure of the paper. By making holes, you can show the material of the towel.
Research: This product has a design based on the symbol of Hiroshima and the atomic bombed train. It is hoped that this will arouse interest in the message of peace and Hiroshima's history, contributing to peace efforts and raising awareness of Hiroshima. These effects will contribute to the environment, revitalize local communities, promote tourism, and raise awareness of peace.
Inspiration: Hiroshima is a city that has been rebuilt since the atomic bomb was dropped in 1945. Many people bring origami cranes to the Atomic Bomb Dome and Peace Park to pray. There are also many tourists from overseas.
Products made from recycled paper cranes are souvenirs filled with wishes for peace.
Project Duration: This product will be on sale from April 2023. It is sold at souvenir shops in Hiroshima Peace Memorial Park as a product targeting tourists and wishing for peace.
Operation Flow: This product is a souvenir with a wish for peace. A portion of the proceeds will be donated to the Hiroshima Peace Exchange Fund or the Atomic Bomb Dome Preservation Fund.
Team Members: Hajime Tsushima