Miok 牛奶啤酒包装

设计师： Iris Fan

客户: Miok

包装类别A' Design Award 银奖获奖者

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关于 Miok 牛奶啤酒包装

Miok 是一款罐装牛奶啤酒的包装设计。该饮品将酸甜牛奶与啤酒气泡相融合,含有益生菌且酒精度较低。设计理念为"融合"。在漂浮的 Miok 字母周围,两种液体形态交汇融合,生成全新的形状。视觉语言大胆、富有动感且洋溢愉悦感。标志是罐体上的主要元素,使品牌在市场中易于辨识。每罐容量为375毫升。该包装系统还包括礼盒、运输箱及便携盒,适用于线上与线下门店销售。

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关于A' Design Award 银奖

Miok 牛奶啤酒包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Miok 牛奶啤酒包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Miok 牛奶啤酒包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

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媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
尺寸与包装: 375mL per can
标签: Mixing, Milk Beer, Packaging, Can, Miok
生产技术: The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.

Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design.
设计挑战: One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
研究: The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
灵感: The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
项目周期: The project started in May 2021 in Hang Zhou, China, and finished in March 2022
操作流程: The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
专利: Copyrights belong to IBEA, 2021
团队成员: Iris Fan
图片版权: Chinese Logotype Design / Guohao Yuan
Photography & Video / Hejun Zhang
Packaging Execution / Fan Fan
Motion Graphic Editing / Wenhui Gao