Sanat 视觉识别设计 by Tamer El-Menyawi is a highly esteemed winner of the very prestigious 2024 A' Design Award 铁奖 in 平面、插画与视觉传达设计 Competition Category.

铁平面· 2024

Sanat 视觉识别设计

by Tamer El-Menyawi

Client: Tamer El-Menyawi

A' Design Award 铁奖 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #156024

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Colors

The Design

About Sanat 视觉识别设计

Sanat 是为一家室内设计与装饰公司打造的视觉识别系统。设计以极简主义与抽象手法为基础,以简洁的线条以现代方式构成字母 S,并以黄金比例把控这些线条的比例关系。整套识别系统采用单一色相的多种色调加以演绎。高度精简的造型旨在清晰而直接地传达公司的理念。该识别系统体现了公司的愿景与设计态度。项目于2020年2月历时约两周完成。

The Recognition

About the A' Design Award 铁奖

Sanat 视觉识别设计是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Sanat 视觉识别设计将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Sanat 视觉识别设计因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was based on minimalism and abstraction, using lines that form the letter s in a minimal and modern way that reflects the company’s vision and approach to design.
Dimensions & Packaging: The creative conception drew inspiration from a myriad of tones within a singular hue, embodying a deliberate and artistic strategy employed in crafting the visual identity.
Tags: Minimal, Creative, Visual Identity, Interior Design, Logo
Production Technology: This design was implemented through a minimalist approach with the golden ratio to form the letter S through simple lines.
Design Challenge: The toughest part of creating the brand identity was finding the right balance between artistic expression and professional minimalism. As someone who leans towards minimalism, it was a challenge to ensure that the design captured the richness of interior design while keeping it simple and memorable.
Research: With my artistic and scientific background on the basics of design, the minimalism approach, and the golden ratio; The only thing left to research about this design is global and local competitors in the field of work of the company that owns the visual identity, which is the field of interior design and decoration. As usual in most of my work; Before starting the design, I conduct as detailed research as possible about competitors and the trend of similar artworks to understand the nature of the field from a technical and communication standpoint.
Inspiration: Minimalism is my artistic approach that I follow in most of my work, which converged with the vision and approach of the company’s management when we communicated and discussed the design idea. We agreed on the importance of conveying the communication message in a simple and easy way, without complications or many details.
Project Duration: This design was implemented in about two weeks, in February 2020.
Operation Flow: Minimalism in the design parts and colors, along with the use of the golden ratio, gave the desired and impressive impression to most viewers of the design, whether from the work team or from the clients of the company that has the visual identity.