Shanghai Kuyekuye Technology Co., Ltd. 的作品 Shan Ling 3 包装盒

设计师 Shanghai Kuyekuye Technology Co., Ltd. 的作品 Shan Ling 3 包装盒荣获了极具声望的 2024 A' Design Award 铁奖，竞赛类别为包装设计。

铁包装· 2024

Shan Ling 3 包装盒

设计师： Shanghai Kuyekuye Technology Co., Ltd.

客户: 361°kids

包装类别A' Design Award 铁奖获奖者

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已验证的获奖者

验证 #156355 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

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设计作品

关于 Shan Ling 3 包装盒

"山岭3"是一款限量版包装盒，用于收纳运动队套装中的鞋履、服装及配饰。其三角形造型有别于常见的方形盒体，可让所有物品平整地置于盒内。一只盒子即可适配31至43码的鞋履，服装则采用卷收方式，以防运输过程中产生褶皱。产品采用环保材料，体积与重量的缩减降低了材料消耗与物流成本。图形设计汲取中国书法与"鲤鱼跃龙门"传说的灵感，以鱼、门、水为核心元素。

荣誉认可

关于A' Design Award 铁奖

Shan Ling 3 包装盒是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Shan Ling 3 包装盒将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Shan Ling 3 包装盒因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The packaging box is different from the common rectangular design, allowing shoes, clothes, and accessories to be laid flat inside the box, not only saving packaging materials but also reducing logistics costs. A wide range of children's shoe sizes from 31 to 43, accommodating with a single design. Rolling clothes up not only solves the problem of wrinkles during the transportation, but also reduces the packaging, making it more environmental friendly.
尺寸与包装: Width 480 mm x Depth 540 mm x Height 115 mm
标签: Chinese elements, triangle, Environmental friendly, sportsmanship, Chinese idioms, Jump rope, limited edition
生产技术: The packaging is an abnormal shape and uses environmentally friendly materials, especially the three corners are difficult to handle. It is also hard to ensure uniform quality of each product and control of cost and schedule.
设计挑战: How to be more environmentally friendly is a very challeng, not only the choice of materials, but also how to design to reduce space, to fit different sizes of shoes in one design, and to reduce the packaging of clothes and accessories.

At the same time, during the production process, the processing of the corners of the triangle also increases the difficulty of manufacturing.
研究: Deeply studied traditional Chinese culture, including: idioms, traditional Chinese architecture, Chinese calligraphy, and write the theme "Jump Chinese Style" with a brush.

When studying "the carp leaping over the dragon gate", we developed an abstract symbol for the Chinese character “door" and used simple circles to represent the rapid water flow and challenges.
灵感: Design a limited edition packaging for the Chinese jump rope national team for their world championships, which contains shoes, clothes and accessories. Using traditional Chinese elements, such as the Chinese national flag, Calligraphy and idiom. Inspired by the Chinese legend of 'carp leaping over the dragon gate,' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success.
项目周期: The project started in March 2023 in Xiamen and finished in June 2023 in Beijing
操作流程: 1) Objective is to design a extraordinary packaging and embody the sports spirit of perseverance and hard work

2) Market research: Consider the target group, Chinese young people aged 6 -18 years, who love and recognize Chinese traditional culture

3) Creative: Deeply explore Chinese traditional culture

4) Appearance and structural design: Abstract core shapes, colors, and patterns

5) Internal structure: consider the display of shoes, clothes, and accessories, and how to use one box to fit different sizes of shoes

6) Visual design: Referring to the story of a carp jumping over a dragon gate, extracting core elements such as fish, gate, and water

7) Make samples

8) Feedback: Collect feedback from customers, manufacturers, and consumers, including: appearance, graphic design, user experience, logistics, packaging, materials , cost , etc.

9) Production: Ensure uniform quality of each product and control of cost and schedule.
团队成员: Creative Director: Xusong Wang
Designer: Xiao Dong