Chen Di and Sun Sheng 的作品 Moon and Chess 月下棋局月饼包装

设计师 Chen Di and Sun Sheng 的作品 Moon and Chess 月下棋局月饼包装荣获了极具声望的 2024 A' Design Award 铁奖，竞赛类别为包装设计。

铁包装· 2024

Moon and Chess 月下棋局月饼包装

设计师： Chen Di and Sun Sheng

客户: Jiangsu Huani Cultural and Creative Group Co., Ltd.

包装类别A' Design Award 铁奖获奖者

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已验证的获奖者

验证 #156458 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Moon and Chess 月下棋局月饼包装

《月与棋》是一款专为中秋佳节打造的月饼礼盒。包装将中国画《姑苏繁华图》的纹样元素与棋文化相融合，以蓝色为主色调，辅以橙色点缀，线条流畅，图案细腻。外盒可展开成一张桌子，内盒置于其上，可用于品茶待客；将桌面翻转，则显现出棋盘，摆上棋子即可对弈。礼盒采用可回收材料并经防水处理，有效减少浪费。盒体尺寸为30×20×5厘米。

荣誉认可

关于A' Design Award 铁奖

Moon and Chess 月下棋局月饼包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Moon and Chess 月下棋局月饼包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Moon and Chess 月下棋局月饼包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Moon and Chess is a uniquely designed and exquisitely crafted Mid-Autumn Festival gift box. It combines traditional Chinese elements with modern design concepts, presenting an elegant and delicate feel. The packaging features vibrant colors, with prosperity blue as the main tone, complemented by lively and bright orange, creating a fresh and lively atmosphere. The overall packaging boasts smooth lines and exquisite patterns.
尺寸与包装: Length:30cm
Width:20cm
Height:5cm
标签: Revitalizing traditional culture, people-oriented, reunion and companionship, functionality, sustainability.
生产技术: Additionally, this packaging reflects the practice of environmental protection, reducing environmental pollution and waste through overall waterproof treatment and the use of recyclable materials.
设计挑战: In the context of sustainable development in the new era, how to reasonably design people-centric products?
Solution: In line with the Mid-Autumn Festival's theme of "reunion," we propose incorporating the traditional Chinese game of "Chess" into the overall product design. A series of integrated designs were carried out, focusing on using "packaging" as a carrier. Through deconstruction, disassembly, and reassembly, the packaging becomes another product itself. Whether it's the fun collaboration during the assembly process or the chess game under the moonlight after completion, it reflects the core philosophy of the product - "Revitalize traditional culture, people-oriented, reunion and companionship."
研究: Moon and Chess packaging inherits and promotes traditional Chinese culture. By incorporating the traditional Prosperous Suzhou and chess culture into the packaging design, people can gain a deeper understanding and appreciation of the charm and value of Chinese traditional culture. Furthermore, this packaging brings a unique culinary experience, allowing people to not only savor delicious food but also experience the unique charm of traditional culture.
灵感: The design inspiration for Moon and Chess comes from the famous Chinese painting Prosperous Suzhou and chess culture. By combining these two elements, the designer aims to integrate traditional cultural elements with modern aesthetics, creating a unique visual effect. Meanwhile, Prosperous Suzhou depicts the flourishing period of Suzhou in ancient times. It not only showcases the bustling markets of Suzhou but also vividly presents rich contents representing Suzhou culture, such as imperial examinations, traditional Chinese opera and music, wedding customs, and garden art, etc.
项目周期: Time: 20230601-20230920
Address: Suzhou
操作流程: The highlight of Moon and Chess lies in its combination of table and chessboard functionalities. By disassembling and combining from different dimensions, the overall interactivity and fun of the gift box are enhanced. When people open the packaging, they can place the inner box on top of the unfolded outer box, creating a table for enjoying tea. When flipping the tabletop, users can arrange the chess pieces on it and begin an exciting game of chess playing. This design not only increases the practicality of the packaging but also provides people with more interactive and entertaining ways to enjoy the product.
专利: none
团队成员: Qi Bin
Chen Di
Zheng Qi
Zhao Qingqing
图片版权: Image #1: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #2: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #3: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #4: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #5: Photographer Chen Di, Sun Sheng, Variations, 2023.