Jan Creation Boutique Co.Ltd 的作品 Yonghe 品牌形象设计

设计师 Jan Creation Boutique Co.Ltd 的作品 Yonghe 品牌形象设计荣获了极具声望的 2024 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2024

Yonghe 品牌形象设计

设计师： Jan Creation Boutique Co.Ltd

客户: Yonghe Medical

平面类别A' Design Award 铜奖获奖者

13,300

已验证的获奖者

验证 #157156 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Yonghe 品牌形象设计

雍禾是为一家植发医疗品牌打造的品牌形象设计。标志以品牌名称中的汉字"禾"为基础，其形态寓意向上生长。符号由三个蓝色箭头构成，具有视觉焦点与色彩渐变，表达持续创新的理念。深邃的医疗蓝将品牌与医学、科技和未来相连接。整套视觉系统富有动感，可灵活适配于多种应用场景。设计旨在为这一历史悠久的品牌注入新生，使其在年轻客群与女性客群中更具辨识度。

荣誉认可

关于A' Design Award 铜奖

Yonghe 品牌形象设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Yonghe 品牌形象设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Yonghe 品牌形象设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Yonghe, a brand with a long history in hair medical field, aimed to break the stereotype of the public by remodelling its visual identity, forming a youthful and highly grouped brand style with special visual memory points. In light of this, the logo design centred around the Chinese character He from the brand name. As a result, a logo with the sense of technology was created through font interpretation and colour selection, expressing the concept and vision of the brand.
尺寸与包装: The saturation of the colour blue has come to symbolize the future of medicine and represents an interpretation of the philosophy of the brand. The choice of a more intense shade of blue, known as medical blue, further distinguishes the visual experience for users. At the same time, upgrading this colour reflects the concept of returning to the essence of medical care, which is the goal of Yonghe.
标签: Brand identity design, VI design, logo design, brand identification, hair medical brand
生产技术: The brand super symbol of Yonghe is modelled after the Chinese character He. It is constructed using three blue arrows with a focus and colour gradient. This design gives consumers the impression of perpetual innovation and breakthroughs. The VI visual is dynamic in various settings, reflecting the sense of growth, technology, and the future of Yonghe.
设计挑战: The challenge was the remodeling of the visual identity of the brand, aimed at creating a unique and recognizable design. The design team recognized the fundamental strength of the brand in breaking industry standards and exploring technological advancements. As a result, the design utilized the Chinese character He in the brand name, which was transformed into an arrow representing positivity, enhancing the visual identity of the brand with a sense of freshness and attraction.
研究: The typical visual representation of hair medical brands often employs a restricted format of the Chinese brand name with pinyin, resulting in monotony. As the market evolves, demand for hair implant services has expanded beyond the conventional older male group to include younger and female customers. Consequently, it has become necessary for brands to establish unique logos that align with the aesthetic preferences of their target audience to better reflect the pursuit of the brand.
灵感: The new logo of the brand stems from the brand name and its philosophy. The Chinese character He has inspired the logo, symbolizing upward growth. It conveys the idea of aiding customers in nurturing their hair growth like seedlings. Furthermore, the brand aims to establish a future medical lab that combines medicine and aesthetics. The design employs blue, known for its technological and symbolic significance in the medical field, to echo the futuristic orientation of the brand.
项目周期: The project was developed in Beijing in October 2022 and officially released in April 2023.
操作流程: The new VI design utilizes the Chinese character He as the carrier of the memory of the brand. Through symbol changes and colour selections, it creates a visual hammer exclusive to the brand and unifies the first impression of customers towards the brand. Additionally, the design achieves a multiform, crossfield, and personalized extension, renewing the visual experience for customers. It strengthens the interaction between the brand and users, improving its core competitiveness.
团队成员: Creative Agency: JAN Creation
Strategy Director: Li Dongqi
Research&Strategy: Li Dongqi, Mou Lan, Chen Jueqian, Ji Zhaoye, Sun Shan
Design Director: Sun Shan
VI Design: Relative Design, Wang Zhiyun, Zhang Yuhang, Wu Yaming
Motion Design: Wen Zi
Relative Design: Kang Jingchen
Supporting Design: Zhang Yuhang, Mou Lan, Sun Shan, Midjourney
Account Management: Chen Jueqian