设计师 Xia Gushuyu Commercial Space Design 的作品 Beijing Wangfujing Xiyue 购物中心室内设计 荣获了极具声望的 2024 A' Design Award 金奖，竞赛类别为室内空间与展览设计。
金室内· 2024
Beijing Wangfujing Xiyue 购物中心室内设计
设计师： Xia Gushuyu Commercial Space Design
客户: Beijing Wangfujing Jinjie Shopping Center Co., Ltd.
室内类别A' Design Award 金奖获奖者
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关于 Beijing Wangfujing Xiyue 购物中心室内设计
北京王府井熙悦是位于北京核心区域、面积达19,800平方米的购物中心室内空间。设计将中国传统建筑与未来主义元素融为一体:飞檐翘角、屋脊神兽、斗拱与藻井构筑起空间骨架,金属合金材质则赋予其坚固与耐久之感。元始口、日晷广场与乾坤坊三大主题节点分别标识各个中庭。地下一层为餐饮区域,地下二层为零售区域。通过对灯光色温与亮度的精细调控,营造出层次丰富、各具特色的空间氛围。
荣誉认可
关于A' Design Award 金奖
Beijing Wangfujing Xiyue 购物中心室内设计是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Beijing Wangfujing Xiyue 购物中心室内设计将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Beijing Wangfujing Xiyue 购物中心室内设计激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。
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由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- Beijing Wangfujing Xiyue Shopping Mall stands as a globally renowned commercial street. Wangfujing has witnessed nearly 800 years of commercial evolution in China, and been expected to establish a new form of commerce. This project redefines shopping malls, and even becomes the most culturally vibrant block catering to youthful trends on Wangfujing Street. Through the design and content, it creates a super block where traditional culture and future technology collide and fuse.
- 尺寸与包装
- It covers an area of 19,800 square meters.
- 标签
- Wangfujing XY Toutiao, Chinese nuclear current shell, youthful trend, cultural confidence, themed business
- 生产技术
- In the logic of scene creation, traditional culture forms the core structure, while modern materials give the shape. The framework retains the traditional architectural style, using elements like upturned eaves and roof ridge beasts. The decorative materials of metal alloys lead to good strength and durability. The project adopts various materials to improve spatial openness and transparency, and manipulate light in terms of color temperature and brightness, thereby creating diverse atmospheres.
- 设计挑战
- The challenge was creating a space involving diverse labels such as fashion, culture, experience and socializing to lead business trend. The team has set up 3 major themed display points in the atriums: Yuanshi Kou, Sundial Square and Qiankun Fang, realizing a creative futuristic style while inheriting traditional culture. The cyberpunk Beijing rabbit god, featuring trendy visual expressions with a sense of technology, reinterprets the unique historical characteristics of the commercial space.
- 研究
- Wangfujing Street, as the golden business card of Beijing, stands as the most popular commercial street in the country. Its commercial history of 100 years has become the epitome of modern commercial development in China. The design team has tapped into the power of rejuvenation, focused on Chinese Technology and New Art to steer the future development of Wangfujing, and shaped a new China chic across various fields, meeting the diverse needs of Generation Z and even the Alpha generation.
- 灵感
- The project is located in a place with cultural significance in the core area of Beijing. Given its unique location, the design team proposed to unlock Beijing from a different perspective. They deeply explored traditional beams, columns, dougong decorative brackets, caisson ceilings, Hutong and quadrangle dwellings, and ancient wisdom related to directions, sundials, Qian and Kun, while incorporating lots of futuristic elements, creating a fusion of culture and future to shape XY Toutiao.
- 项目周期
- This project started in March, 2022 in Beijing, and finished in December, 2023 in China.
- 操作流程
- The design team, taking spatial design, business format planning, brand introduction, etc. into account, has elevated content and innovated in scene creation, enabling the B1 and B2 floors to respectively encompass dining and trendy retail. This led to the groundbreaking presentation of a unique Y3K immersive new China chic aesthetic space. It offers users an immersive shopping experience, revolutionizing the perception of China chic among young people with futurism that goes beyond imagination.
- 团队成员
- Wenzhe Gao
Jinchao Hei
Bing Bai
Jiawen Qi
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