金 平面 · 2024
Sabbioni Branding 品牌推广设计
by Paul Robb
- A' Design Award 金奖 2024 in 平面
- CLIENT: Grafiche Sabbioni
- Estimated Number of Design Views: 314,410
- Verification code A355BCB35D · Verify this award
Colors
About Sabbioni Branding 品牌推广设计
Grafiche Sabbioni需要全新的品牌定位来庆祝公司成立60周年。Salt&Pepper与该公司合作,创造了现代视觉语言来推广这一重要里程碑,突出该品牌在可持续包装和传统印刷工艺方面的能力。Salt&Pepper打造了一个充满活力、稳健且积极的品牌系统,创作了一系列100%可持续的设计作品,采用水性油墨和最少纸张浪费的方式来推广公司的核心价值观。
About the A' Design Award 金奖
Sabbioni Branding 品牌推广设计是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Sabbioni Branding 品牌推广设计将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Sabbioni Branding 品牌推广设计激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。
Press Kit
- Unique Properties
- Grafiche Sabbioni required a new brand position to celebrate the firm’s 60th year anniversary. Salt&Pepper worked with the company to create modern visual languages to promote this important milestone, highlighting the brand’s capabilities in sustainability in the box and traditional print processes. Salt&Pepper created an energetic, robust, and positive branding system, creating a line of 100% sustainable, using water-based inks and minimal paper waste to promote the company’s core values.
- Dimensions & Packaging
- Box dimensions 250 x 360 x 75mm. Book dimensions 230 x 280mm. Agenda dimensions 210 x 270mm.
- Tags
- Branding
- Production Technology
- Letterpress, linotype printing, and modern digital programs were used to composite the final project. The outer box and agenda were printed on 100% recycled material in 2 Pantone colors and CMYK. The anniversary book was printed in 7 colors on FSC paper.
- Design Challenge
- Our research began with using letterpress and the linotype system to create experimental-type solutions. The major challenge was to create a 100% sustainable project that would work from box design to editorial, with minimal paper wastage and sustainable inks. These experiments were then developed digitally to create a contemporary feel.
- Research
- The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
- Inspiration
- The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
- Project Duration
- September - December 2023 - Italy
- Operation Flow
- The project was presented to the market in late 2023
- Patents
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
- Image Credits
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
