设计师 Angela Spindler 的作品 Grumpy Bums 儿童烘焙套装荣获了极具声望的 2024 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2024

Grumpy Bums 儿童烘焙套装

设计师： Angela Spindler

客户: Depot Creative

包装类别A' Design Award 铜奖获奖者

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色彩

设计作品

关于 Grumpy Bums 儿童烘焙套装

该设计机构提出了"甜蜜胜利"(Sweet Victory)的品牌主张，完美诠释了品牌优势，并打造了一套胜利主题的语言体系。基于战略性语言识别系统和品牌叙事，他们创建了趣味盎然的视觉识别系统，绘制了"淘气小屁股"(Grumpy Bums)品牌吉祥物，并设计了产品包装和数字资产。秉承品牌的核心价值观——健康有益、欢聚时刻和轻松无压的混乱，该设计机构打造的包装设计成为一种引人入胜的趣味体验，通过烘焙将家庭成员凝聚在一起。

荣誉认可

关于A' Design Award 铜奖

Grumpy Bums 儿童烘焙套装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Grumpy Bums 儿童烘焙套装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Grumpy Bums 儿童烘焙套装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The no-added-sugar kids’ treat that’s satisfyingly sweet.

Grumpy Bums is an exciting, first-to-market, baking kit for kids, without added sugar. We developed the brand proposition of ‘Sweet victory’, summing up the brand benefits perfectly. We crafted a language of triumph.

Drawing from our strategic verbal identity and narrative, we've developed a whimsical visual identity for the Grumpy Bums brand. This includes the creation of endearing brand mascots, alongside the design of captivating product packaging and engaging digital assets
尺寸与包装: Box dimensions are as follows:
140 x 200 x 35MM
标签: HealthySnacks SnackPackaging PackagingDesign NoAddedSugar BrandingDesign GrumpyBumsDesign
生产技术: All boxes were printed using 1 spot colour and CMYK, with an aqueous varnish.
设计挑战: Collaborating with a startup business can present unique challenges, notably navigating budget constraints and identifying viable solutions within the constraints of low production volumes.
研究: Grumpy Bums, is the pioneering baking kit for kids that delivers a satisfyingly sweet treat without any added sugar. Our brand proposition, Sweet Victory, encapsulates the essence of our wholesome approach perfectly.

We've cultivated a language of triumph, embodying optimism, energy, and a supportive tone that aligns with the consumer's journey. From our strategic verbal identity and narrative, we've brought to life a vibrant visual identity, complete with charming brand mascots and captivating product packaging, ensuring an engaging and delightful experience for families everywhere.
灵感: Our packaging is designed to transform baking into an engaging and delightful experience, uniting families in the joy of creation.

Featuring charming illustrations of muffins, our packaging mirrors the effortless nature of our products. With their lively personalities and universal appeal, these illustrations serve as powerful assets for campaigns, elevating brand visibility and fostering lasting connections with consumers. Immerse yourself in a world where baking isn't just a task—it's a memorable journey shared with loved ones.
项目周期: The project started in July 2021 and was completed in January 2022 in Sydney Australia
操作流程: The product comes with super easy, kid-friendly instructions that make baking fun for the whole family. Plus, all the key ingredients are included except for eggs and milk, making it a stress-free baking adventure together.
团队成员: Creative Director/Designer/Illustrator: Angela Spindler