设计师 Eisuke Tachikawa 的作品 Jo Chu NAORAI JOCHU 荣获了极具声望的 2024 A' Design Award 银奖，竞赛类别为包装设计。
银包装· 2024
Jo Chu NAORAI JOCHU
设计师： Eisuke Tachikawa
客户: Naorai Co., Ltd.
包装类别A' Design Award 银奖获奖者
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验证 #157858 的获奖状态设计作品
关于 Jo Chu NAORAI JOCHU
Naorai通过无加热蒸馏工艺打造了一种全新形态的清酒，完整保留了清酒的原有风味。为体现日本文化的深邃与宁静，包装设计采用了"纸垂"（神社用纸饰）来象征神圣空间。为表现清酒之美，Nosigner以表面张力形成的充水气球为原型，寓意纯净水滴落下的瞬间。
荣誉认可
关于A' Design Award 银奖
Jo Chu NAORAI JOCHU是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Jo Chu NAORAI JOCHU将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Jo Chu NAORAI JOCHU是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- Sake has been connected to the faith of Japanese people since ancient times and is treated as an entity connecting people and the Gods. It is an essential and crucial aspect when discussing the culture of our country.
Therefore, we incorporated the "shīde" (paper streamers), a motif representing the essence of Shinto prayers, onto the bottle shape that recreates the natural form produced by the surface tension of the liquid, capturing the moment when a drop of purified alcohol falls. - 尺寸与包装
- 11cm x 11cm x 25.5cm/Outer dimensions of box
- 设计挑战
- We aimed to design a bottle with a clear concept, reflecting the shape of water, so there were very few difficulties in the design process. However, because the bottle is organic and asymmetrical, there were various challenges for the manufacturing company.
- 灵感
- We created a new form of sake by distilling it without heat, allowing the flavor of the sake to remain intact.
To represent the depth and tranquility of Japanese culture, "shīde" (paper streamers) are used to help connote a sacred area.
To express the beauty of the sake, we traced the shape of a water-filled balloon created by surface tension and to express the moment when purified water droplets fall.
We created a design identity that communicates the new possibilities of sake to the world. - 团队成员
- Product/Art Direction：Eisuke Tachikawa
Designer： Aya Sakurai
Designer：Yuta Horimoto
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