Li Tiebin 的作品 Heu 70th Anniversary 哈尔滨工程大学70周年标志及视觉识别系统

设计师 Li Tiebin 的作品 Heu 70th Anniversary 哈尔滨工程大学70周年标志及视觉识别系统荣获了极具声望的 2024 A' Design Award 银奖，竞赛类别为平面、插画与视觉传达设计。

银平面· 2024

Heu 70th Anniversary 哈尔滨工程大学70周年标志及视觉识别系统

设计师： Li Tiebin

客户: Harbin Engineering University

平面类别A' Design Award 银奖获奖者

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关于 Heu 70th Anniversary 哈尔滨工程大学70周年标志及视觉识别系统

哈尔滨工程大学的70周年标识和视觉形象识别系统，展现了学校的发展历程和核心价值，引起了校友、师生的情感共鸣。设计经过资料学习和校园调研，创新运用了图腾表达故事线的方法完成设计，融合了学校历史文化与科研技术元素，将图像简化成符号后重组构成传达，与波浪线条形成了庄重的“70”标识，设计传达有了阅读性。结合学校主楼形象构成稳重庄重的布局，设计传达图腾的方式有了阅读性。向世界展现其独特的魅力和卓越成就。

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关于A' Design Award 银奖

Heu 70th Anniversary 哈尔滨工程大学70周年标志及视觉识别系统是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Heu 70th Anniversary 哈尔滨工程大学70周年标志及视觉识别系统将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Heu 70th Anniversary 哈尔滨工程大学70周年标志及视觉识别系统是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: In 2023, Harbin Engineering University celebrated its 70th anniversary with the integration of historical elements of the university's development and symbolic graphics representing campus culture in the design of its anniversary logo and visual identity system. The aim was to showcase the university's unique charm and rich heritage while fostering a sense of unity and belonging among students and faculty, and collectively embracing a brighter future for the institution.
尺寸与包装: The design specifications adhere to research, sketching, computer-aided design, ensuring compliance with printing standards, digital multimedia display specifications, and mold production manufacturing standards. In actual application and exhibition, it meets basic advertising display standards and construction display safety standards.
标签: Logo, Visual Identity, Brand, Anniversary Celebration, University
生产技术: Simplify complex graphics into clean designs, combining multiple shapes to create new patterns. For flat applications, utilize printing techniques, while for three-dimensional applications, use 3D model files to produce 3D badges. The production process must consider various usage scenarios and technologies.
设计挑战: Firstly, the school has a rich cultural and historical heritage. It's essential to extract representative elements and express them in tangible forms while maintaining a unified visual presentation technique. Secondly, integrating common aesthetic issues in art to achieve the perfect balance between artistic expression and practical application of the design work is crucial.
研究: The research and collection of historical and cultural information about the school yielded specific data for extracting design languages and elements. By delving into these elements, the school's visual identity was transformed into graphical representations, providing material for the subsequent development of cultural and creative products. This process established a comprehensive approach to school brand visual design.
灵感: The design integrates symbolic elements of the university's historical features and campus culture incorporating marine equipment and the school's historical heritage. The intertwining of wave-like lines forms a concise and dignified "70", complemented by the main building of the university and historical time points from 1953 to 2023, creating the visual representation of the logo design. The primary colors are blue and red, symbolizing the ocean and historical heritage.
项目周期: The project started in April 2022 in Shanghai and finished in July 2023 in Shanghai, and was exhibited in Harbin Engineering University in September 2023.
操作流程: The design project spanned one year, encompassing anniversary-related graphic prints, multimedia displays, and cultural and creative products. Both the design timeline and quality were crucial. With involvement from multiple stakeholders, effective coordination and communication with school departments facilitated the successful delivery of the design on the scheduled anniversary day, receiving acclaim.
团队成员: Li Tiebin
图片版权: Li Tiebin, 2022.