Dpri Library 标志与视觉识别系统 by Di Wei is a highly esteemed winner of the very prestigious 2024 A' Design Award 铁奖 in 平面、插画与视觉传达设计 Competition Category.

铁平面· 2024

Dpri Library 标志与视觉识别系统

by Di Wei

A' Design Award 铁奖 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #158510

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dpri Library 标志与视觉识别系统

Dpri Library 是一款数字出版软件的标志与视觉识别系统。主标志采用动态设计，展现了书籍演变的过程，呼应了该平台的数字化特质。在首页点击主标志，即可展开五个子标志，分别对应各个内容板块。每个子标志同样具有动效，被选中时会给予视觉反馈，读者由此可浏览各类目并打开书籍。该识别系统既可印制于实体物品，也可应用于电子设备。标志的最小高度为 15 毫米。

The Recognition

About the A' Design Award 铁奖

Dpri Library 标志与视觉识别系统是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Dpri Library 标志与视觉识别系统将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Dpri Library 标志与视觉识别系统因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design aims to create a unique digital publication software logo, and to attract attention and enhance user experience through the dynamic logo and five sections of classification enquiry. The main logo presents the dynamic process of book evolution, representing the digital characteristics; clicking on the dynamic logo on the homepage reveals the five sub-logos, presenting the effect of evolution and interaction, conveying the infinite possibilities of digital reading.
Dimensions & Packaging: Minimum height of sign: 15 mm
Tags: Signage, digital publishing, books, visual identity, Brand IP
Production Technology: At the beginning of the creation process, I did a vision-experiment-question-correction model to deduce the design. A lot of design was done first to determine what I wanted to express with my main logo: how does the logo evolve from static to dynamic, how does it show evolution and interaction? How to represent its meaning? The book, the publication, and the digitalisation were combined to create a static primary logo design and five secondary logos, and research began on the interactive and dynamic design of the primary logo.Because of the specificity of the design, it can be printed on most physical objects and widely distributed on electronic devices
Design Challenge: How does a logo evolve from static to dynamic, how do you represent evolution and interaction? How to represent the meaning of digital publishing? How to split the main logo and rationalise the creation of sub-logos? By combining books, publishing, and digitalisation, we created a static main logo design and five sub-logos, and started research on the interactive and dynamic design of the main logo.
Research: The development of the Internet for the dynamic logo design increased interactivity and time and space and other dynamic factors, it makes the logo design out of a single static graphic symbols of the impression of the use of new technologies, the development of new communication media digital publishing, enriching the logo the smallest planar constitutive unit of the information carried by the sign, creating a more vital dynamic logo design, is the face of the era of progress of a new acceptance of the gesture.
Inspiration: Inspired by today's online media on the reading software is mostly fiction stories, in the professional field is very few, the interface is more boring, lack of guidance, I hope to make a comprehensive software guide to help people read. By clicking on the main logo in the campaign, the screen changes from a single logo to a colourful logo with a title, representing the variety of possibilities for digital publications.
Project Duration: The project commenced in Liaoning in January 2022 and was completed in Liaoning in May 2022.
Operation Flow: Clicking on the homepage dynamic logo, five major board sub-logos appear, each of which has a dynamic design, and clicking on them gives feedback on the results, so you can check what you need by going into the board sub-divisions. Hover on the book page will be converted to colour, enter the book to understand the specific information and start reading.
Image Credits: DI WEI,2022