HLJ Nine And Eighteen Natures of China 产品包装 by Hang Zhou YiJiJ ue Chen

HLJ Nine And Eighteen Natures of China 产品包装 by Hang Zhou YiJiJ ue Chen is a highly esteemed winner of the very prestigious 2024 A' Design Award 银奖 in 包装设计 Competition Category.

银包装· 2024

HLJ Nine And Eighteen Natures of China 产品包装

by Hang Zhou YiJiJ ue Chen

Client: HangZhou YiJiJueChen Brand & Marketing Service Lmt. Co.

A' Design Award 银奖 Winner in 包装 Category

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Verified Award Winner

Verify Award Status for #158808

View at A' Design Award Press Release Award Badge

Colors

The Design

About HLJ Nine And Eighteen Natures of China 产品包装

《黑龙江九一八自然中国》是一套以黑龙江地区动植物提取物为原料的保健品包装系列。包装运用象征性色彩、传统毛笔书法与统一的图形风格，以直接而直观的方式呈现每一种原料。包装盒采用坚固卡纸制作，表面施以哑光覆膜与压凸工艺，强化了文字与图形的肌理质感，并在部分线条上加以烫金处理。整个系列在保持统一视觉识别的同时，也让每款产品各具辨识度。

The Recognition

About the A' Design Award 银奖

HLJ Nine And Eighteen Natures of China 产品包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计HLJ Nine And Eighteen Natures of China 产品包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。HLJ Nine And Eighteen Natures of China 产品包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The HLJ Nine & Eighteen Natures of China, originating from the Heilongjiang region, is a rare specialty known for its vast forests and snow-covered wilderness. The packaging design of this series is intended to render the product through intuitive patterns and design symbols. This approach not only creates a distinctive visual memory but also establishes a connection with the valuable raw materials.
Dimensions & Packaging: Hufu wine: 300mmx320mmx55mm
Bear bile powder: 330mmx310mmx60mm
Antler slice: 330mmx310mmx60mm
Golden clam: 330mmx310mmx60mm
Tags: Packaging, Series, health products, nutrition, brand
Production Technology: The boxes are crafted from sturdy cardboard material and have been subjected to processes like matte lamination and embossing, in order to enhance the perceived levels of surface texts and graphics. In certain product lines, the packaging surface is further ornamented with foil stamping to accent the precious properties of the raw materials.
Design Challenge: During the design process, the primary concern was how to guarantee a consistent exhibition of all the products. Making a trade-off between consistency and individuality was of utmost importance. Hundreds of packaging styles were experimented and evaluated, finalizing an approach that accents the product itself, integrates cultural elements, and explores diverse patterns and symbolic colors.
Research: By capitalizing on visually appealing effects, the inherent association between the product and culture can be reproduced, accenting the product's value information. The use of traditional brush calligraphy font serves as a vital symbol of oriental flavor and visual coherence.
Inspiration: Unlike other products, the most appealing point of promoting these health products is precious plant and animal extracts. Therefore, the packaging design aims to effectively communicate the characteristics of these raw materials to the users in a quick and intuitive manner. To make this happen, visual effects such as symbolic colors, typography, and a consistent style of product graphics are used, thereby ensuring a cohesive and uniform look across the entire product range.
Project Duration: The project kicked off in March 2023 in Heilongjiang, wrapped in in Hangzhou by June 2023, and exhibited in September 2023 in Harbin and Guangzhou.
Operation Flow: These processes cover various stages, including design production, printing processing, die-cutting, folding, and bonding. In these stages, the key steps involve design validation, printing quality inspection, die-cutting precision adjustment, folding angle control, and bonding firmness inspection. Ultimately, a range of finished packaging products is obtained.
Team Members: TianLong Li，JunJie Qiu，Yu Xie，Lizley Ye，JianLong Liu