Starka Wildside 瓶身设计与标签设计 by Asta Kauspedaite is a highly esteemed winner of the very prestigious 2024 A' Design Award 银奖 in 包装设计 Competition Category.
银包装· 2024
Starka Wildside 瓶身设计与标签设计
Client: MV Group
A' Design Award 银奖 Winner in 包装 Category
Verified Award Winner
Verify Award Status for #158842The Design
About Starka Wildside 瓶身设计与标签设计
植根于深厚传统的Starka家族，迎来了新成员——年轻而大胆的Starka Wildside。历经岁月沉淀的风味特征，如今融入了野生黑莓带来的意外余韵。在坚守传统饮品领域的同时，该产品的包装设计旨在通过视觉传达一股清新之风。作为Starka家族标志的鹳鸟形象，此次化身为独特的年轻化呈现。
The Recognition
About the A' Design Award 银奖
Starka Wildside 瓶身设计与标签设计是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Starka Wildside 瓶身设计与标签设计将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Starka Wildside 瓶身设计与标签设计是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The "Starka" family, which is based on deep-rooted tradition, has a new member. The youthfully daring "Starka Widside". Cultivated over the ages, the flavor characteristics have now been complemented by the unexpected aftertaste of wild blackberries.
- Dimensions & Packaging
- Capacity: 500 ml. Dimensions: 80 (w) x 51 (d) x 235 (h) mm.
- Tags
- Lithuanian, Starka, wild, stork, ethnographic, design, MV GROUP, Stumbras, Studija Creata
- Production Technology
- Glass bottle. Flexo printing.
- Design Challenge
- The stork character, which has become a symbol of the Starka family, required a special youthful appearance this time. Traditionally fashioned in the style of old etchings. Only this time, he is a youthful, wild traveller. His wind-blown hair and the details of his outfit make it clear that he knows his way around the modern world.
- Research
- Staying within the territory of traditional beverages, the design of the packaging for this product aims to convey a gust of fresh air in the visuals as well. Bolder color combinations are used to reveal the taste qualities. The foil elements glimmer with a rarer copper shade.
- Inspiration
- Everyone has something wild, unique and special hidden deep inside. Dare to discover your secret character. Face your wild side.
- Project Duration
- Stumbro Starka Wildside was updated in 2023.
- Operation Flow
- With its unexpected form, "Starka Wildside" is inviting you to experience more, in a bolder, more real way.
- Image Credits
- Edgaras Marozas (http://www.krop.com/edgarasmarozas/)
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