Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin 的作品 Xilin Gol Cheese 奶酪包装

设计师 Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin 的作品 Xilin Gol Cheese 奶酪包装荣获了极具声望的 2024 A' Design Award 铁奖，竞赛类别为包装设计。

铁包装· 2024

Xilin Gol Cheese 奶酪包装

设计师： Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin

客户: Xilin Gol League Brand Building Promotion Centre

包装类别A' Design Award 铁奖获奖者

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验证 #158922 的获奖状态

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设计作品

关于 Xilin Gol Cheese 奶酪包装

锡林郭勒奶酪是一款为源自锡林郭勒草原的奶酪产品所做的包装设计。方形盒体采用上下双向开合的结构,外壳以纸材与塑料复合制成,并镂空出蒙古包造型的图案。正反两面的透明片材上印有奶酪一家的插画角色形象,两侧的图案与文字则采用凸版印刷工艺。内盒为不透明纸材,饰以草原风光插画。该设计将蒙古族文化与现代平面艺术融为一体。

荣誉认可

关于A' Design Award 铁奖

Xilin Gol Cheese 奶酪包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Xilin Gol Cheese 奶酪包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Xilin Gol Cheese 奶酪包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Xilin Gol Cheese, from the Xilin Gol Grassland, is made with premium milk and a pure, additive-free process, appealing to health-conscious consumers who value quality. With a sensory design blending sight and taste, it embodies the pristine beauty of the grassland, providing a healthy and delicious treat. Themed "natural purity," the packaging merges grassland vistas, Mongolian culture, and modern art, blending ethnic tradition with contemporary expression.
尺寸与包装: Upper box W122.62 x D122.62 x H104mm
Lower box W177.71 x D177.71 x H118.7mm
标签: Cheese, Food, Packaging Design, Branding, Products
生产技术: Adopting the square box design with top and bottom closure, the outer shell is made of paper and plastic hollowed out, the hollowed-out pattern resembles a yurt, the transparent plastic sheet on the front and back are printed with IP images of singing milk bars and slices of milk, and the patterns and texts on both sides are letterpress printed, reflecting the high-end texture. The inner case is made of opaque paper with illustrations of the Xilin Gol grassland scenery, showing the pure and natural grassland style. When the top and bottom boxes are closed, the cheerful scene of the cheese family singing and dancing in the grassland is shown.
设计挑战: How to make an attempt to rejuvenate the design of traditional folklore under the principle of green design. Delivering cultural connotations in the Mongolian context to a multilingual consumer audience.
研究: Interpersonal Design Theory, Anthropomorphic Design
灵感: Xilin Gol cheese packaging draws inspiration from Mongolian culture, green grasslands, and folk customs. The design incorporates elements such as the Mongolian yurt shape, language, pattern art, and rock paintings, using a blue-white and green-white color scheme for an authentic grassland style. The key pattern features the Xilin Gol cheese family's IP, adding a playful touch while emphasizing the product's purity and healthy taste.
项目周期: The project was completed in Hangzhou, China, on October 10, 2023.
操作流程: The shape of the box is a square box that opens and closes at the top and bottom, and when the top and bottom boxes are closed, it shows the cheerful scene of the cheese family singing and dancing in the grassland.
团队成员: Chenghua Li
Linjian Chen
Deli Dong
Xinyi Yin
图片版权: Image #No1: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 1, 2023.
Image #No2: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 2, 2023.
Image #No3: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 3, 2023.
Image #No4: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 4, 2023.
Image #No5: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 5, 2023.