Cansu Dagbagli Ferreira 的作品 Heti 品牌与包装设计

设计师 Cansu Dagbagli Ferreira 的作品 Heti 品牌与包装设计荣获了极具声望的 2024 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2024

Heti 品牌与包装设计

设计师： Cansu Dagbagli Ferreira

客户: Cansu Dagbagli Ferreira

包装类别A' Design Award 铜奖获奖者

17,393

已验证的获奖者

验证 #158924 的获奖状态

访问网站在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Heti 品牌与包装设计

Heti源于达科他语中"家"的含义,提供以天然浸泡风味唤起家之本质的饮品,礼赞北美原生植物。作为一个社会影响力品牌,Heti将部分收益用于支持部落社区。品牌理念"轻松的智慧"(Effortless Wisdom)融入原住民风格的插画与风味,包装设计灵感源自达科他艺术的几何对称性,传递平衡与和谐之意。设计整合单色调色板与色彩点缀,在现代语境中彰显原住民艺术的深邃内涵。

荣誉认可

关于A' Design Award 铜奖

Heti 品牌与包装设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Heti 品牌与包装设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Heti 品牌与包装设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
尺寸与包装: 12 oz can label dimensions are 151 x 195 mm
标签: native, indigenous, social, infused, drink, illustration
生产技术: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
设计挑战: The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
研究: In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
灵感: Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
项目周期: 8 months, 2023-2024, United States and France
操作流程: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery