设计师 Peng Guozhi 的作品 Hangzhou Scenery 矿泉水包装荣获了极具声望的 2024 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2024

Hangzhou Scenery 矿泉水包装

设计师： Peng Guozhi

客户: Peng Guozhi Strategic Packaging Studio

包装类别A' Design Award 铜奖获奖者

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设计作品

关于 Hangzhou Scenery 矿泉水包装

《杭州风景》是一款以玻璃瓶为载体的矿泉水包装系列。瓶身宽60毫米、深60毫米、高210毫米，容量为318毫升。纤细的造型便于舒适握持。以玻璃替代塑料，使瓶身可重复使用，从而减少废弃物。标签采用热转印工艺制作，覆盖玻璃瓶的大部分面积。插画描绘了中国杭州的地标景致，其中包括西湖、京杭大运河与西溪国家湿地公园。

荣誉认可

关于A' Design Award 铜奖

Hangzhou Scenery 矿泉水包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Hangzhou Scenery 矿泉水包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Hangzhou Scenery 矿泉水包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
尺寸与包装: Width 60mm x depth 60mm x height 210mm
标签: Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
生产技术: Use heat transfer printing technology to produce labels on the glass bottle.
设计挑战: Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
研究: In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
灵感: Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
项目周期: December 2023,launched in Hangzhou, China.
操作流程: The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
团队成员: Peng GuoZhi